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Winning at social media is probably simpler than you think

The world is starting to see the gradual decline of Facebook, with 15 million US users dropping off between 2017 and last year.

Nonetheless, Facebook remains the largest social network in the world. As of late last year, almost 60% of Australians had a Facebook account, half of whom logged-on daily.

And while most of us intuitively understand what...

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