The Conversation

Marketing, not medicine: Gwyneth Paltrow’s The Goop Lab whitewashes traditional health therapies for profit

28-01-2020 Author: Nadia Zainuddin, Senior Lecturer, University of Wollongong

Netflix's new show fails to critically explore the alternative therapies it promotes.Adam Rose/Netflix

In Gwyneth Paltrow’s new Netflix series, The Goop Lab, Paltrow explores a variety of wellness management approaches, from “energy healing” to psychedelic psychotherapy.

Goop has long been criticised for making unsubstantiated...

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