The Conversation

Vale Holden: how America's General Motors sold us the Australian dream

18-02-2020 Author: Jack Fahey, PhD Candidate, Department of Archaeology and History, La Trobe University

State Library Victoria

General Motors has announced the Holden brand will be “retired” in 2021.

This week’s announcement has been a long time coming. The Holden brand has been in a state of terminal decline since General Motors ceased local manufacturing in October 2017. A once-dominant presence in the everyday life of...

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