The Conversation

Eyetracking technology knows your subconscious pizza desires … or not

08-12-2014 Author: The Conversation

You're a vegetarian? But your subconscious ordered the Meat Lover's!BrokenSphere, CC BY-SA

If you prefer to order your pizza without going through all the trouble of actually speaking, Pizza Hut has just the thing for you — “the world’s first subconscious menu.” You sit down, glance through the menu, and before you say...

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