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The Conversation

imageAlsatian wines in a supermarketfrancois, CC BY

Most wine purchasers are dazed and confused as they wander the aisles of their local wine shop. There are thousands of wine brands and dozens of types of wines lining the shelves. Obviously wineries want purchasers to pick their bottle. So they’ve done a lot of research into what makes a buyer...

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The Conversation


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