The Conversation

When 'hand crafted' is really just crafty marketing

21-09-2015 Author: The Conversation

Unlike manufacturing, craft involves risk and predictability.Image sourced from Shutterstock.com

In their attempts to cash in on peak hipster, fast-food giants are passing off assembly-line products as small scale, bespoke creations that carry an aura of moral authority.

Six months ago, McDonald’s opened a café in Sydney’s...

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