With Thailand mired in another wave of the COVID-19 pandemic, businesses have never been more pressured to improve their online presence. Digital marketing activities can take a host of different forms, and finding the strategy that best fits your business’ needs often requires working with an outside source. SEO agencies that provide a wealth of other digital marketing services in addition to SEO have proven time and again that they are the best choices for digital marketing.

That last sentence might have drawn some confusion, so fret not. We will explain why we feel SEO agencies are the top dogs with supporting evidence.

What is SEO?

Before we get into why SEO agencies are the preferred choice for any growing business, we need to first understand what SEO is and why it is important. SEO stands for Search Engine Optimization and is the process of updating a website’s content and layout to best fit within search engine algorithms to yield better search rankings. Confused? Let’s take a closer look.

Imagine you have a restaurant that serves Italian food in Bangkok. A customer who wants to eat Italian food that is unfamiliar with your restaurant will likely hop on Google and search for “best Italian restaurants in Bangkok”. These are called Keywords. Google will then search every page on the internet for those keywords and show pages that contain them to you. Google will rank these pages based on a few factors, such as safety, trustworthiness, and how frequently those keywords appear.

Performing SEO means that you enhance your page. You can do this by identifying your keywords and including them across your various pages. You can also work on the backend and make sure your website is safe and free of malware or other unsavory elements. Finally, you can work on trustworthiness by getting other websites to link back to yours.

All of that sounds like a lot of work because it is. SEO is a lengthy process and one that needs to be continually performed to maintain ranking. That is why so many choose an SEO agency to help them. They will have the expertise and manpower to perform SEO on your behalf with proven results.

Why are SEO Agencies the Best Choice?

What makes SEO agencies such a good choice for a digital marketing agency is that SEO is perhaps the most important aspect of digital marketing. Unlike digital advertising or viral marketing, SEO takes technical skill, understanding of search engine algorithms, and time. In contrast, one great advertisement can make a brand go viral and increase sales one time, but that could be luck-based and is not sustainable.

SEO agencies are also not only experts in SEO. Most SEO agencies also offer a full suite of digital marketing solutions, including ad operations, graphic design, and social media management. These elements are separate from SEO, but together they can make your brand and website really stand out.