Ever since the beginning of the pandemic the world was hoping it would be referred to in the past tense soon enough. It took a few weeks to realize the Corona will stay with us at least for a while.
In light of the fact the pandemic effectively halted most of the world's sporting activities, one may wonder how the industry has been and will be affected.
Which industries were affected and how
When it comes to the specific industries affected by the coronavirus, the answer is easy - all of them. While some experienced a rise of unseen scale, others didn't pull through.
Online gambling happens to be quite a unique industry in that respect. Primarily because we refer to both casinos and bookmakers when using that term.
The casinos suddenly got a huge inflow of new customers. Bookmakers have found themselves in somewhat of a crisis. The immediate effects of most of the countries going into quarantine were as follows.
The effects of Coronavirus on the sports betting industry
In the beginning, it was tough. At some point, all and any events of any significance and value were postponed or cancelled. Only a handful of countries became an exception.
Some of the leagues that no one cared or even know about rose to fame, however short-lived. The fans across the globe set their action-hungry sights on the few events they could watch (and bet on) live.
The betting industry had to be flexible given the circumstances. With the fans no longer spoilt for choice, the emphasis was put on virtual sports, esports, as well as any activity still smoldering here and there around the globe.
COVID-19 impact on casinos and poker rooms
It would be wrong to judge the effects of the coronavirus based on the sports betting industry alone. After all, internet gambling also stands for a huge market of pokies and live games.
Many Australian gamblers do like to combine betting and playing casino games. With most of the clubs and leagues going into hibernation, there was a heavy shift of gamblers towards online pokies, poker, and live casino games.
As a result, online casinos upped their game, adding generously to their list of available providers and flooding new potential customers with dozens of new titles to try. Dozens of casinos offered more choice to Australian players in terms of pokies, live dealer games, and poker.
The situation right now
Overall the gambling industry has been doing quite well given the circumstances. People are shopping, playing, and communicating online more than ever. With millions of Australians trying to self-isolate, online activities have been on a rise.
For instance, an online casino popular with Aussie punters, Televega, has reported a 30% rise in customers in the past two months.
The betting industry has taken a big hit no doubt. Bookmakers were quick to react by shifting focus to esports and virtual sports though. Even so, the recovery will take a while.
With sports (and betting) only at the beginning of revival following the big spring hibernation, punters keep turning to internet casinos. Sports that do not involve humans, such as horse racing, hound racing, etc, are rising in popularity. For now without the crowd.
Another logical consequence is that more people are turning to virtual sports and esports. The excitement is still there, and so is the chance to score a big win.
What the future holds
The prospects for the gambling industry aren't as grim as they were a few weeks ago. With many clubs and leagues announcing the end of the lockdown, Australian punters will have enough events to bet on.
However, being spoilt for choice might be a notion of the past, on account of many anticipated events canceled and postponed indefinitely.
The experts are confident most sports will soon resume full force behind closed doors. Many are adamant that punters will witness higher payouts on the underdogs and better spreads.
In conclusion
There are still a lot of question marks regarding when and how things will get back to normal. And yet, there is light at the end of that tunnel the planet has been chugging through for the past 3 months.
In light of the fact the pandemic effectively halted most of the world's sporting activities, one may wonder how the industry has been and will be affected.
Which industries were affected and how
When it comes to the specific industries affected by the coronavirus, the answer is easy - all of them. While some experienced a rise of unseen scale, others didn't pull through.
Online gambling happens to be quite a unique industry in that respect. Primarily because we refer to both casinos and bookmakers when using that term.
The casinos suddenly got a huge inflow of new customers. Bookmakers have found themselves in somewhat of a crisis. The immediate effects of most of the countries going into quarantine were as follows.
The effects of Coronavirus on the sports betting industry
In the beginning, it was tough. At some point, all and any events of any significance and value were postponed or cancelled. Only a handful of countries became an exception.
Some of the leagues that no one cared or even know about rose to fame, however short-lived. The fans across the globe set their action-hungry sights on the few events they could watch (and bet on) live.
The betting industry had to be flexible given the circumstances. With the fans no longer spoilt for choice, the emphasis was put on virtual sports, esports, as well as any activity still smoldering here and there around the globe.
COVID-19 impact on casinos and poker rooms
It would be wrong to judge the effects of the coronavirus based on the sports betting industry alone. After all, internet gambling also stands for a huge market of pokies and live games.
Many Australian gamblers do like to combine betting and playing casino games. With most of the clubs and leagues going into hibernation, there was a heavy shift of gamblers towards online pokies, poker, and live casino games.
As a result, online casinos upped their game, adding generously to their list of available providers and flooding new potential customers with dozens of new titles to try. Dozens of casinos offered more choice to Australian players in terms of pokies, live dealer games, and poker.
The situation right now
Overall the gambling industry has been doing quite well given the circumstances. People are shopping, playing, and communicating online more than ever. With millions of Australians trying to self-isolate, online activities have been on a rise.
For instance, an online casino popular with Aussie punters, Televega, has reported a 30% rise in customers in the past two months.
The betting industry has taken a big hit no doubt. Bookmakers were quick to react by shifting focus to esports and virtual sports though. Even so, the recovery will take a while.
With sports (and betting) only at the beginning of revival following the big spring hibernation, punters keep turning to internet casinos. Sports that do not involve humans, such as horse racing, hound racing, etc, are rising in popularity. For now without the crowd.
Another logical consequence is that more people are turning to virtual sports and esports. The excitement is still there, and so is the chance to score a big win.
What the future holds
The prospects for the gambling industry aren't as grim as they were a few weeks ago. With many clubs and leagues announcing the end of the lockdown, Australian punters will have enough events to bet on.
However, being spoilt for choice might be a notion of the past, on account of many anticipated events canceled and postponed indefinitely.
The experts are confident most sports will soon resume full force behind closed doors. Many are adamant that punters will witness higher payouts on the underdogs and better spreads.
In conclusion
There are still a lot of question marks regarding when and how things will get back to normal. And yet, there is light at the end of that tunnel the planet has been chugging through for the past 3 months.
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