Australia’s leading retailer of professional haircare, Price Attack, has teamed up with their exclusive shampoo brand, AG Hair, to help humanity

Throughout October and November, $10 from each AG Hair Tech Two Shampoo and Conditioner Light will go to ‘Women Leading Change’, an organisation working to educate young marginalised girls from Sub-Saharan Africa by supplying resources, opportunities and inspiration to build schools and give young woman a voice.

Beatrice, a Uganda school student, is one of many girls who have experienced the difference the Women Leading Change campaign can make to a family.

AG Hair met with Beatrice in 2014 and have since assisted her and her grandparents in sponsoring her course fees and raising money to provide the school’s first ever set of sports equipment, uniforms and gym shoes.

CEO of Price Attack, Jarrod Smith, said Price Attack is honoured to support the Women Leading Change campaign and explains why the partnership with AG Hair is a great step in the right direction for businesses wanting to give back.

AG Hair’ Founder, Lotte Davis, is also passionate about educating women and spreading the message to Australian audiences though the exclusive partnership with Price Attack.

“The partnership between Price Attack and AG Hair is synonymous with our joint mission of empowering women while also raising awareness of an amazing project,” said Ms Davis.

“Educating girls is one of the fastest and most effective ways of promoting global economic development, and the key to ultimately ending poverty and injustice towards women.”

“We are an exclusive brand to Price Attack and so this initiative has been a wonderful opportunity to create tangible change via seamless partnership,” says Mrs Davis.

If you would like to know more about the Campaign or buy the products go to any Price Attack store or online at priceattack.com.au.

Tech Two protein-enriched shampoo $25.95, 10 oz.

Specifically formulated to repair, strengthen and moisturize chemically-damaged hair, Tech Two contains twice the beneficial protein of other shampoos. Silk, keratin and oat protein coupled with panthenol soothe damaged hair helping restore moisture, shine and vitality. DIRECTIONS: Massage into wet hair. Rinse and repeat as desired.

Conditioner Light protein-enriched conditioner $25.95, 6 oz.

Formulated with a lower-pH, this silky-smooth, super detangling conditioner closes down the cuticle to lock in moisture and shine. Ideal for use after colour treatment. Conditioner Light is packed with protein, yet light enough for daily use. DIRECTIONS: Massage into clean, wet hair for 1-3 minutes. Comb through. Rinse.

ABOUT PRICE ATTACK

Price Attack is one of Australia’s largest retailers of professional hair care. For more than 30 years,

Price Attack has been more than just a store. It’s the perfect destination for everything hair. Inside every Price Attack is a full-serviced salon, qualified hairdressers and a team of hair experts - providing unrivalled credentials when it comes to professional hair care. There are many reasons for the success of Price Attack, much of our winning formula is simply down to getting the basics so right:

• The biggest range of professional hair care products

• Exceptional hairdressing services

• Friendly, expert advice

• Great value

• The best hair and beauty brands

• A fun and hassle-free shopping environment

Our stores stock Australia’s most popular professional hair care brands including PPS, AG, EVY, NAK, Matrix, Juuce, and more.

About AG Hair

Known for their meticulous selection of natural ingredients, AG creates a new standard of beauty through handcrafted products that deliver on their promise. Founded in 1989 in Vancouver, Canada by John and Lotte Davis, AG has become a name synonymous with integrity and a brand whose devotees can’t help but ‘Use. Love. Repeat.’ A portion of every bottle sold supports Women Leading Change, a registered charity that provides educational opportunities to impoverished girls living in marginalized areas of Africa. Aghair.com

About Women Leading Change

Lotte Davis has a passion for giving girls from marginalized communities in Africa the opportunity to earn an equal voice. Educating girls is one of the fastest and most effective ways of promoting global economic development, and the key to ultimately ending poverty and injustice towards women. Originally a native of Africa herself, she has been building schools and providing educational opportunities in Kenya and Uganda since 2006. As a successful entrepreneur with her own business in Canada, she coaches and mentors each new class of girls in the schools we work in to encourage them to think that anything is possible. To see Lotte’s other philanthropic involvement, please visit: One Girl Can. For more information go to www.WomenLeadingChange.org.au.