These days, it’s vital for all businesses to be as open and as inclusive as possible. You will achieve nothing by taking a backward view towards people. You will just create a hostile and nasty environment and ruin the reputation of your business. Eventually, you will lose out on customers and your business will suffer massively. So, maybe 2017 is the year that you take some concrete steps to make your company as inclusive as it possibly can be.
Create a Diverse Workforce
First of all, you should start by having a look at your workforce. Is it as diverse as it can be? You should try to find people from all kinds of social backgrounds. When you have a mix of people with a mix of different life experiences, it will help bring new and interesting ideas to your business. That’s what matters most, so make sure that your workforce reflects your customers. Having a good mix of men and women is vital too. Too many businesses function more like boys clubs than functional modern companies. It’s not the kind of image you want to create.
Make Sure That You Meet the Needs of Disabled Customers
If your business wants to welcome customers, it has to welcome all customers. If you don’t have appropriate disabled access and facilities in place, you will be excluded people with disabilities. This might not be intentional, but by forgetting about them and their needs, your business will be sending out a clear and negative message to the world. Companies like Coverite can help you if you want to create bathroom facilities that are suitable for disabled people. And you should make sure that there are elevators and ramps to gain access to the premises.
Allow Employees the Flexibility to Manage Their Lives Outside of Work
Flexibility is something that can make your workplace far more inclusive and suitable for your employees. When you offer people a work routine that provides them with the time they need to manage their person lives outside of work, your employees will know that they’re appreciated. And you will also make your workplace more suitable for women. They are the ones that are often expected to take care of family commitments, so flexibility can really help them in their careers. When you give employees more control over how and when they work, they will repay you with good performances.
Listen to What Your Customers Are Saying
You need to make sure that all your customers feel like they're being listened to by the management of the business. You want them to feel like an integral part of the company because, let’s face it, they are. Your business would be nothing without the support of customers who keep coming back and buying more from you. So, ask for their feedback and then take notice of what they say. If you find that lots of customers are saying the same thing about your company, you should take action to make necessary and positive changes to how the business is run.
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