BROOKFIELD, Wis.--(BUSINESS WIRE)--Pour Moi, LLC, awholly owned subsidiary of InControl Medical,announces the launch ofApex, the first automatic pelvic floor (kegel) exerciser. Kegel exercises are the first line of treatment for over 20 million women in the U.S. suffering from unexpected bladder leakage due to coughing, sneezing, laughing or exercise often referred to as “stress” incontinence.

“If you are one of many women that is laughing with your legs crossed, you are not alone. Women need to know there is a non-surgical option to alleviate the problem”

“If you are one of many women that is laughing with your legs crossed, you are not alone. Women need to know there is a non-surgical option to alleviate the problem,” says Dr. Lauren Streicher, Associate Clinical Professor of Obstetrics and Gynecology at Northwestern University’s medical school. “Short daily sessions of electrical stimulation enable women to learn to contract, relax and strengthen their pelvic floor muscles in the privacy of their own homes.”

Dr. Arnold Kegel, a gynecologist at the University of Southern California, developed the exercises to strengthen pelvic floor muscles in 1948 and still, physicians to this day remind their patients, “do your kegels!” Most women, however, experience frustration because they unknowingly don’t perform the kegels effectively, which leads to no improvement in symptoms.

Apex automaticallystrengthens and tones pelvic floor muscles using mild muscle stimulation and an active resistance balloon to exercise the correct muscles every time. A strong, toned pelvic floor muscle (PFM) not only decreases involuntary loss of urine, but also improves sexual health and may decrease prolapse of organs such as the uterus and bladder into or out of the vaginal canal.

A strong, healthy pelvic floor benefits in:

• Improved bladder control when laughing, coughing, sneezing or exercising
• Improved sexual health
• Improved pelvic floor organ support
• Faster recovery of pelvic muscle tone after childbirth

The combination of muscle stimulation and active exercise acts as a “trip to the gym” for the pelvic floor. A study in the International Urogynecological Journal, along with many other scientific studies, shows that strengthening the pelvic floor muscle enhances orgasm and arousal for women while helping them control urinary incontinence.

Apex is now available to women nationwide from Pour Moi, a Wisconsin-based company devoted to women’s pelvic health. The full line of Pour Moi products are designed and engineered in the United States by women and for women using only locally sourced material. http://pourmoi.com/.