DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/w9x47k/impact_of_social) has announced the addition of the "Impact of Social Media on Online Shopping Behaviour in India" report to their offering.

“Impact of Social Media on Online Shopping Behaviour in India”

Over 130 million Indians are connected to the Web via fixed and mobile broadband. This research insight studies the impact of social media on online shopping among Indians based on a consumer survey.

This insight discusses the apparent benefits of social media and how it can be applied by enterprises to their advantage. It also presents an overview of future online retailing trends and discusses the difference between traditional and social media marketing.

This research insight studies the impact of social media on online shopping among Indians.

- Internet usage is higher in urban India, especially among the youth and young adults.

- Social media usage is highly active among young urban Indians. There are millions of registered Indians on Facebook and millions on Linkedin and they log into these sites for networking.

- Empowered by the medium, consumers are visibly braver with their opinions and share views on anything including news, politics, products, movies, food, among others.

- In parallel, online shopping in India is accelerating; there are hundreds of portals offering a range of products in single or multiple categories for consumers.

- Apart from growing broadband ubiquity, consumers have the benefit of highly simplified user interface on many of these shopping websites.

- Good indexing and search tools, easy payment options, streamlined logistical infrastructure for shipping and- needless to say- a variety of products at a variety of prices- makes online retailing an attractive alternative for traditional shopping in the kirana stores, retail outlets as well as supermarkets.

Key Topics Covered:

Executive Summary

An Overview-The Social Media Advantage

Impact of Social Media on Purchasing Behavior in India-Customer Survey

Online and Social Media Marketing

The Present and Future of Online Retail

Conclusion

The Publishers Story

For more information visit http://www.researchandmarkets.com/research/w9x47k/impact_of_social

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