a New Generation of Handheld Industrial Labeling Solutions

Latest Addition to the P-Touch EDGE Line Offers Smart, Intuitive Features and Optimal Flexibility to Help Simplify Labeling for Contractors and IT Professionals

2013 BICSI Fall Conference

BROOMFIELD, Colo.--(BUSINESS WIRE)--Brother Mobile Solutions, Inc. (BMS) a wholly-owned subsidiary of Brother International Corporation and premier provider of products for the mobile workforce, today introduced its innovative PT-E300® labeling system. The product signifies a new generation of industrial handheld labeling tools designed to meet the diverse needs of contractors and IT professionals in the telecom / datacom, electrical, outside plant, security and audio visual industries.

“It conforms to the telecom, electrical, AV and security installers’ workflow and makes it really simple to create great looking ANSI/TIA standard, serialized or barcode labels on demand.”

As the latest member of the Brother™ popular P-touch EDGE® family of industrial handheld labeling tools, the PT-E300 was designed from the ground up to incorporate smart features and a high degree of flexibility and versatility to accommodate virtually any labeling application. In addition, its QWERTY-style keyboard and intuitive navigation make it exceptionally easy to use in creating legible, long-lasting professional labels with just a few keystrokes. And to accompany the PT-E300, Brother introduces the all new HSe Tube heat shrink media in black text on white format in sizes designed to easily mark cables from 1.7mm to 10.6 mm in diameter*.

In addition to the new HSe Tube heat shrink media, the PT-E300 will accommodate Brother HGe tapes that come in an easy-to-load, drop-in cartridge containing all the necessary components to print laminated labels. Using the innovative Brother laminating thermal transfer printing engine with smart sensing technology, the PT-E300 creates automatic imaging settings to print near-perfect laminated labels every time―including the ability to produce UL recognized labels that withstand fading, abrasion, extreme temperatures, harsh chemicals and moisture.

“We believe one of the greatest advantages of the PT-E300 labeler is its easy operation,” said David Crist, Senior Vice President, Sales and Marketing for Brother Mobile Solutions. “It’s designed to just be picked up and used, without going through an extensive learning curve. Just press a few keys to select the desired label type and a few parameters and you’re ready to print. For busy contractors and installers, especially those using the new ANSI/TIA labeling standards, this is a huge timesaver.”

A well labeled project is the mark of a professional, and the PT-E300 was designed by pros, for pros,” added Ravi Panjwani, Vice President of Marketing and Product Management for Brother Mobile Solutions. “It conforms to the telecom, electrical, AV and security installers’ workflow and makes it really simple to create great looking ANSI/TIA standard, serialized or barcode labels on demand.”

Additional features of the new PT-E300 industrial labeler include:

• Prints Rugged Laminated Labels – Innovative technology prints polyester (PET) labels and laminates each label automatically, encapsulating the print between two protective layers to ensure longevity.
• Prints More Characters Per Label – New font sizing technology enables printing clear, readable characters that conform to short and long ANSI / EIA / TIA-606 identifier format as well as UL standards.
• Advanced Alpha and Numeric Serializing – Prints a number and / or letter automatically incremented on a single or over multiple labels.
• Large Easy-to-Read LCD display ‒ Large back-lit display show all label design settings at a glance, including label application icons and print preview.
• Faster Printing Speed – New mechanism design is compatible with HGe tape and can print labels up to two times faster than previous Brother models.
• Multi-lingual User Interface – Menus and navigation messages can be configured in 20 different languages, making the system user friendly for virtually everyone on the crew.
• HGe and TZe Tapes – Compatible with both HGe and TZe varieties of P-Touch tapes that offer adhesive and color choices for virtually any labeling application. Heat shrink tubing is also available.

The Brother PT-E300 comes with a two-year limited exchange warranty, toll-free customer service and complimentary technical support, all part of the Brother pledge to make high quality, reliable products. For additional information on the Brother PT-E300® labeling tool, please visit: www.edgelabeling.com .

BMS will introduce the PT-E300® at the BICSI Fall Conference & Exhibition in Las Vegas, September 15 - 19, 2013.

About Brother Mobile Solutions

Brother Mobile Solutions, Inc. is a wholly owned subsidiary of Brother International Corporation which had revenues of approximately $1.4 billion in fiscal year 2011. Brother International Corporation and its subsidiaries employ over 1,100 people in the Americas. For more information, visit www.brothermobilesolutions.com .

* Only for PT-E300, will not work in other models.