Web designing consists of two major parts – web page design and topography (display). Web page designing entails all the aspects of layouts, scripting, and templates whereas typography constitutes the text, font colors, font styles, etc.

Surprisingly, typography or web fonts accounts for 90% of web design, but many people overlook it. The way you present your website content is very important in drawing traffic to your site. You can have good content on your website, but if it’s not readable or not presented well, nobody will want to read it. This explains why many websites face the problem of visitor dropout.

That said; the experts at G Squared, a professional web design agency based in Sydney have put together the top 5 reasons why web design fonts are important and how if done right will significantly benefit your website.

1. Web fonts Communicate the Website’s Visual Summary

By taking a quick glance at a website, you can say whether it’s fun or serious business. The look and layout of your website are complemented by choice of fonts and colours and the way the content is arranged to evoke certain emotions and feelings into the visitors.

It’s important that your audience understands the message you’re trying to convey, and typography plays a crucial role in this. Having the appropriate font size and style is the first thing that sets the tone of your presentation. In fact, a quick glance at the website can either grab your visitors’ attention or send them away.

2. Web Fonts Carry Your Brand Forward

Do you believe that your font plays a big part in your branding? If not, then try this small experiment: Take any well-known brand and try changing its font and typeface, then look at it again. Doesn’t it change your perception of that brand?

Every brand is defined by its logo. The logo is what establishes a brand’s identity and makes it stand out from the competitors. It doesn’t matter how much great is your logo; if it’s not complemented with adequate font and typeface, it can tarnish your brand.

3. Web font and Typography Guides Readers throughout the Content

While good content is important for building a great website, it needs to be well presented to make readers interested in reading it. The solution for this is choosing the right web fonts. Every element on your website has its impact on the overall perception of your content – starting from text font size and style all the way to its arrangement and alignment. Good typeface and font will highlight the most important parts on your website and draw the reader's’ attention to them.

4. Web Font Makes Your Content look Attractive and Reader Friendly

While your font can’t turn bad content into good content, it can make it look more attractive to readers and make them want to read. Using fonts that are easy to read is key to your content’s presentation. If your fonts are too cramped together or small, they will easily drive away the readers.

5. Web Fonts Establish Information Hierarchy

By using different types and sizes of font, the readers can determine the most important parts of your content by just looking at it. This makes it easier for them to follow along and pay more attention to your content.

In Conclusion

Web fonts can shape your audience’s perception of your website and what you are offering. They can also affect the traffic and conversion rates which are important to the success of your business.