Much like many aspects of business in the infinite ocean of the internet, SEO (search engine optimisation) can appear spooky and unknown, at least in terms of its costs. How much is enough? What is “how much” anyway, and is it even a legitimate question? While life online gives rise to many weak propositions and seemingly unnecessary add-ons, SEO is not only a baseline necessity, its accompanying costs can be determined and agreed upon by a competent and reputable agency.

SEO is a dedication, a singular pursuit. Its objectives can be predetermined and its results are measurable. Wonderful, bright anemone that you are, SEO is the tide that sweeps the plankton through your tendrils, bringing in the richness of the vast ocean. It’s illuminating to note that even household names, giants of industry and commerce, entities that are so well known they can be found with a single click, nonetheless practise diligent SEO. It’s the ignition that makes the engine turn over and the wheels roll forward. Since SEO will qualify your traffic, you can place an educated, estimated value on each visitor to your site. And since it speaks to the generation of traffic - the quantity of people who find you online - ROI for the costs of SEO can be reasonably extrapolated too. SEO lends itself to a numerical count, a known state of being. Far from the peripheral ideas, apps and other niceties that may or may not add value to your endeavours, SEO is a critical, baseline pursuit every online business needs.

There are two things to do online - either wait and see, or get noticed! Notwithstanding the fact that the internet has grown into what appears to be an infinitely huge beast, surely far from the imaginings of the academics who first brought it to life, some things have not and will never change.

Getting noticed and getting sales online is still the fundamental, principal necessity, just as it was in old school business. Local nuances aside, everyone online wants everyone alive to pop in at least once, preferably more than once. SEO is the morning bugle, the Maitre D’, the persistent focus on getting everyone through the door.

SEO comes with a built-in reassurance. Employing a cost calculator when strategising around SEO is eminently worthwhile, and readily available. There has always been hype in business and, in the online arena, possibly even more so, but SEO as a pursuit is staffed by some of the savviest people around and has always justified its value with hard facts and figures.

Think ahead and think smart - employ an SEO costs calculator

< Prev		Next >