On the rise worldwide, the eSports market could end 2024 with global revenue of up to $4.3 billion. The information comes from a report produced by Statista, which indicates that this growth can be attributed to a combination of various factors, such as the increasing popularity of electronic games, the expansion of digital infrastructure, and the professionalization of the competitive scene.
Among the potential drivers of this growth is the expanding base of digital gamers. In Australia, 91% of Australian families have a video game console, according to a publication by IGEA.net.
This growth may be bolstered by easy access to gaming devices and improved internet connectivity. Additionally, eSports may benefit from a diversification of revenue streams, including sponsorships, advertising, merchandise sales, and virtual items.
The commercialization of digital items and exclusive content, such as those acquired through Steam gift cards, for example, is an example of this diversification, which can help maintain consumer engagement and increase revenues for developers and platforms
Economic Impacts in the World
Across the globe, the digital gaming industry — which includes eSports — has demonstrated significant potential for generating revenue in various ways. Among these, game development, event management, and digital marketing stand out.
Another avenue for revenue is through the promotion of events, which typically attract visitors from different regions who spend not only on games but also on accommodation, food, and transport. Melbourne, for instance, hosted DreamHack this year, featuring live music performances, exhibitions, art, activities, and cosplay competitions.
Festivals like these often serve as showcases for new game releases, local leagues, products, and trends, such as the use of artificial intelligence, which can enhance the player's experience. They also provide opportunities for interaction with brands within this niche, such as Neosurf, a company in the prepaid credit card sector, which has supported the organization of some conferences in a similar format.
This demonstrates that eSports have evolved from being just a source of entertainment to becoming a growing economic and cultural force. The future appears promising, but it is essential that players, companies, and both domestic and international investors support initiatives in these sectors.
After all, just like in the Olympics, digital athletes must focus on their goals and train continuously to showcase their best and bring their country or region’s name into the future. And may the gold be theirs!
