The Secret Swipe feature replaces the camera interface with a working browser, enabling the user to give the perception that they are surfing the net whilst they continue recording as events unfold.

The app can also be used to avoid the dreaded "No Storage" message that many iPhone users receive when taking photos. By uploading the photos directly to the cloud, the app ensures that there are no missed opportunities.

Co-Founder, Pedram Afshar, says "We want to empower users of PicAway with the ability to take photos and videos, without the fear of those photos and videos being deleted, removed and/or lost. Increasingly, important moments in society, both good and bad, are being captured on portable devices. We want to make sure that none of these are lost".

The group is offering the app for only $1 (USD) with no in-app purchases. Further plans of localizing the app and offering it for free in trouble spots around the world (Middle East, Eastern Europe & South East Asia) is being considered by 5.5 founders.