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Survey of Marketing Executives Reveals Top Opportunities and Challenges for Building Investment Management Brands

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BOSTON--(BUSINESS WIRE)--A new survey of marketing executives reveals the most pressing opportunities and challenges facing investment management firms amid the increasingly competitive environment and evolving media landscape. The study, conducted by financial services marketing and public relations consulting firm BackBay Communications and Osney Buy-Side, the leading organizer of premier investment management events, found that investment management marketing professionals are focused on bui

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