DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/g68pqz/defining_and) has announced the addition of the "Defining & Understanding Communication Platform Trends: Implications to the Print Value Chain (Executive Summary)" report to their offering.

“Defining & Understanding Communication Platform Trends: Implications to the Print Value Chain (Executive Summary)”

Marketers are faced with an increasing array of communication choices, but not increased budgets to pay for those choices. Added to the traditional options (TV, radio, magazines, newspapers, direct mail and out-of-home), are the new media of the Internet and, increasingly, mobile, video and social media. Even with these changes, print media remains an important (albeit declining) part of the mix. According to Printing Industries of America, the U.S. printing market declined from nearly $175 billion in 2007 to about $145 billion by 2011. Optimistic forecasts show print growing by perhaps 2% a year in nominal terms. Other scenarios project a decline of as much as 30% to 40% within the next five or six years. It should be noted that the more optimistic forecasts include packaging, while the more negative figures are based solely on commercial printing.

The demand for shorter runs and personalized or customized content indicates that the market for digital print can be expected to continue its growth, especially as digital presses become more robust, both in price/performance and sheet size/ throughput. Demand for conventional presses will, however, continue to decline due in part to the overall decline in printing demand. Another contributing factor is that as conventional presses become more automated and efficient, a new press often replaces two or three older presses, continuing the overall population decline for conventional offset presses.

Identifying and evaluating communication platform choices, trends, related demographic changes, and their impact on future print volume are essential to help firms in the print value chain understand the opportunities and challenges ahead. This study validates, quantifies and explains how these and other factors affect the choices organizations make, who makes the choices based upon what criteria, and more. The goal is to provide a road map so that members can better position their products and services to meet these changing needs, and understand opportunities for new products and services.

Publication Overview

This report provides members an insight into the current and future state of communication platforms and their impact on future print volume in North America. The broad media categories covered include: print, broadcast, Internet, mobile, out-of-home, social media, events and other. The study attempts to quantify and explain how platform choices are made by organizations. The conclusions will inform members so they can better position their products and services to meet changing needs and to understand the need for new products and services.

This executive summary and the full and original report are available for purchase athttp://www.researchandmarkets.com/research/g68pqz/defining_and

About Research and Markets

Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.