By Peta Allsopp, Chief Marketing Officer of SPC Global
As the cost-of-living crisis continues to impact Australians, families are facing increasingly tough choices regarding their weekly groceries. Rising costs often lead consumers to opt for cheaper, sometimes imported products, even when they would prefer to support local businesses. This is where food companies can step up and make a real difference.
So, how can we as food businesses genuinely support our communities beyond just offering discounts?
One of the most effective ways food companies can help is by focusing on local and sustainable production. Offering high-quality, Australian-grown products not only benefits consumers but also supports local farmers and preserves jobs within the country. By making the choice to purchase local, consumers are investing in their communities.
Encouraging the purchase of local goods goes beyond simple marketing. It’s about providing real, affordable options that fit within budgets. When companies prioritise quality and local sourcing, we empower families to make choices they can feel proud of without compromising on what matters.
The way we make our products available also matters. Flexible payment options, such as subscriptions or bulk-buy deals, can relieve some financial pressure on families, helping them manage expenses without feeling overwhelmed.
Beyond product offerings and pricing strategies, there is an even greater opportunity for businesses to support their communities by partnering with local organisations or platforms that meaningful help.
Take our partnership with Saveful, for example. This innovative app is a game-changer for Australians looking to stretch their grocery budgets. Saveful empowers users to create meals with ingredients they have on hand, reducing the need for frequent trips to the supermarket and saving both time and money. It also provides valuable chef hacks, storage tips, and creative ideas for remaking leftovers, allowing families to maximise their resources while minimising food waste.
This partnership is significant for two key reasons. First, it helps people save money when they need it the most. Second, it promotes smarter shopping and cooking habits that are better for the environment. With Saveful, users can track their savings and see how their choices positively affect the planet. This not only makes grocery shopping easier but also gives people a sense of pride in what they’re doing for themselves and the world around them.
When businesses unite to help people save on groceries or access healthier, more sustainable choices, they offer real, tangible support where it’s needed the most.
At the end of the day, navigating the cost-of-living crisis isn’t just about finding the right price points. It’s about understanding the challenges people face and responding with genuine care. It’s about ensuring families have the resources they need to get through tough times.
Being part of the solution is what makes the difference. By leading with compassion, building trust, and offering real value, businesses can support Australians through the cost-of-living crisis and strengthen their relationships with consumers.
So, how can we as food businesses genuinely support our communities beyond just offering discounts?
One of the most effective ways food companies can help is by focusing on local and sustainable production. Offering high-quality, Australian-grown products not only benefits consumers but also supports local farmers and preserves jobs within the country. By making the choice to purchase local, consumers are investing in their communities.
Encouraging the purchase of local goods goes beyond simple marketing. It’s about providing real, affordable options that fit within budgets. When companies prioritise quality and local sourcing, we empower families to make choices they can feel proud of without compromising on what matters.
The way we make our products available also matters. Flexible payment options, such as subscriptions or bulk-buy deals, can relieve some financial pressure on families, helping them manage expenses without feeling overwhelmed.
Beyond product offerings and pricing strategies, there is an even greater opportunity for businesses to support their communities by partnering with local organisations or platforms that meaningful help.
Take our partnership with Saveful, for example. This innovative app is a game-changer for Australians looking to stretch their grocery budgets. Saveful empowers users to create meals with ingredients they have on hand, reducing the need for frequent trips to the supermarket and saving both time and money. It also provides valuable chef hacks, storage tips, and creative ideas for remaking leftovers, allowing families to maximise their resources while minimising food waste.
This partnership is significant for two key reasons. First, it helps people save money when they need it the most. Second, it promotes smarter shopping and cooking habits that are better for the environment. With Saveful, users can track their savings and see how their choices positively affect the planet. This not only makes grocery shopping easier but also gives people a sense of pride in what they’re doing for themselves and the world around them.
When businesses unite to help people save on groceries or access healthier, more sustainable choices, they offer real, tangible support where it’s needed the most.
At the end of the day, navigating the cost-of-living crisis isn’t just about finding the right price points. It’s about understanding the challenges people face and responding with genuine care. It’s about ensuring families have the resources they need to get through tough times.
Being part of the solution is what makes the difference. By leading with compassion, building trust, and offering real value, businesses can support Australians through the cost-of-living crisis and strengthen their relationships with consumers.
