Graphic design is all about the visual communication of the brand. It also signifies a lot of discipline and professionalism. What graphic designing is in our modern world is quite different from what it was. Contrary to the belief that graphic design is a new aspect, it is essential to note that it has existed for an old time.

What earlier used to be carved on stones is now being translated into carving on digital tools. With time, graphic design has also changed much, digitisation being one of the prime ones.

If you want a graphic design for your brand that caters to audiences' needs, you need graphic design professionals in Sydney from rewarded firms like Creato. Designers at award-winning companies have been serving the best graphic designs for different periods and are well-versed in the basics, delivering excellent results every time.

Evolution of Graphic Design

Graphic design is timeless. If we go back to history, we can see examples of designs. These designs are often hailed to be one of the most efficient trends in studying the past.

Before Printing Press

If you're under the impression that graphic designing began with the printing press, you're wrong. The roots of visual design go back to the caveman era and more.

• Caveman Drawings

We know how caveman drawings have emerged in different parts of the world. Ranging from animal designs to hand imprints, each has been an important aspect of communication. We can safely agree that the human nature of visual communication has existed for a long time.

• Calligraphy

Humans moved to a more aesthetic approach when they brought about calligraphy in Medieval times. They replicated texts by writing and went on to add a little artistry while making books more valuable. Islamic culture saw the figurative part of calligraphy as paving the way for more artistic expression.

• Chinese Printing

China is often attributed to the fact that it brought printing discoveries. It led to the invention of woodblock printing, paper making from papyrus and more. For as old as 200CE, the Chinese used to print on silk cloths and create stamp designs. They later switched to using paper for Chinese printing.

Printing Press

After the caveman era, graphic designing took a more modern approach with the advent of the printing press. The printing press allowed designers to create design and art on a massive scale for a more affordable rate.

• Logos

In the late 1400s, we saw the emergence of the first logo. The first used logos were not extrinsic designs but marks to justify their documents. During this time, the logos weren't meant for branding but to boast printing skills. How the logo was reflected after being printed justified a lot.

• First Print Advertisements

The printing press also brought about "coranto", often hailed as the precursor of newspapers. These served the purpose of advertisement. However, many agree that these first printed advertisements go back to ancient Egypt.

Modern-Era Print Design

Graphic designing in its true modern form started to evolve in the late 1800s, mostly around the end of World War II. The 19th century saw more technological advancements, allowing designers to be more artistic. Printing technology became common and allowed more innovation. Therefore, artists and designers got the chance to explore more techniques and styles. This allowed better branding and advertising.

Some of the early graphic design agencies found are as follows:

The Wiener Werkstätte: 1903

Staatliches Bauhaus: 1919

The term "graphic design" appeared for the first time in 1922, coined by book designer William Addison Dwiggins in his book "New Kind of Printing Calls for New Design."

Digital Era Print Design

Printing is important for every business especially in this digital era. Post all modernisation, we saw the use of digital design and print in its truest form in the digital era. The world gradually moved to the digital era post-1950s. With computer and technological advancements being adopted at such a mass scale, the printing press and new-age communication took the front seat. This allowed the use of digital software for creating new methods.

Adobe Photoshop, founded in 1990, has revolutionized how people see graphic design. This has completely changed the photography. Humankind saw the emergence of photo manipulation, which created one more new category of graphic design.

Next came up CGI, which allowed designers to go overboard with designing. Branding also evolved with time, with MTV always bringing fresh air into their branding techniques. They always had something new to add to their logo, making them more recognisable.

When the world saw the emergence of the internet, MTV once again bought a very colourful twist to their logos. They adopted edgy and creative designs to cater to the needs of the young audience on the internet. This trend continues with cartoonist figures and bright colours to overcome a flat design.

Conclusion

As the world evolved and new technologies emerged, graphic designing became essential. The change in visual communication from the caveman era to digital software has been massive. Every day, professional designers in Sydney, like Creato, are taking a new leap of faith to design thinking.

Efforts are being made to make visual communication seamless and smooth. The results are exceptional. So, if you want a timeless design for your brand that reflects your identity, hire professional graphic designers in Sydney who understand the history and are ready for the future!