Amart Furniture has just unveiled a major brand evolution with the launch of a new brand platform, Life. Styled, further cementing the brand's mission to help Australian’s conveniently and affordably transform their homes with stylish, functional, comfortable and high-quality furniture.

This evolution will see the iconic Australian brand continue to build on their exceptional customer experience by helping everyday Australian to create beautiful living spaces that are equal parts stylish, functional, affordable and comfortable.

“We’re a customer first brand and Life. Styled is just one example of how we’re continuing to evolve with our customer and empower them to transform their houses into homes by providing them with the most stylish, high-quality and affordable range of furniture on the market,” says Amart CEO Lee Chadwick.

The creative platform ‘Life. Styled’ reflects Amart’s commitment to great-looking affordable furniture that’s designed to be enjoyed, not just observed. Whether you’re entertaining, battling through the chaotic family breakfast shift or simply enjoying some much needed rest and relaxation, Amart life can always be lived in style.

“For more than 50 years, Amart has been synonymous with affordable furniture that is loved and enjoyed by Australians, every day. With the ‘Life.Styled’ platform and new logo to be rolled out across the country, the Amart brand is getting refreshed in line with expectations of customers, building on our great value credentials while also moving us into the same contemporary and stylish space our furniture already inhabits,” says Amart General Manager of Customer David Bauer.

Life. Styled has a fresh and contemporary look and feel, while still maintaining the rich heritage of the brand Australians have come to love and trust over the last 50 years and also includes a few familiar faces The Block fans will be able to pinpoint…

Life. Styled follows hot on the heels of many other customer centric initiatives Amart have rolled out in the last few years, most recently home decor range Perago, which launched 12-months ago. This range includes manchester and home decor, allowing customers to conveniently makeover, style and shop a whole room, instead of simply purchasing a single piece of furniture. This quite literally makes Amart a one stop shop for all your home and living needs.

This is just the start of much more to come for both Amart and Life. Styled, including next month’s release of a new nursery range and a whole host of brand new locations set to open in 2023, with four new stores on track to open by midyear.

https://www.amartfurniture.com.au/life-styled/