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How video conferencing is becoming the new standard in corporate communications



The COVID-19 pandemic has significantly reformatted the structure of the labour market. A huge number of people began to work in a hybrid format: they spend most of their working time remotely, visiting the office a couple of times a week.


This caused not only a serious redistribution of human resources, but also a reformatting of the entire IT infrastructure of organizations.


The presence of professional equipment for communications, presentations and video communications has become necessary not only in the office of companies, but also beyond its usual contour – at the home workplaces of remote employees. In connection with this reorganization of the familiar workplace, employees of IT departments and directors will have to significantly revise corporate digitalization strategies, as well as study iMind reviews to choose quality software.


Offices and communication of a new format

In the current environment, organizations are rethinking what corporate offices should be like today and what digital workspaces can be. Key changes here occur in the following areas:


  • load redistribution – as office occupancy has plummeted, the strain on corporate communications has also decreased accordingly;
  • home jobs began to require professional technology for communication and presentations – as well as additional services for working in cloud structures and ensuring information security.

The question arises: do companies need to ensure the professional quality of equipment and services in employees' remote home offices? The answer is definitely positive. Companies are actively reviewing the pool of collaborative technologies used to improve the online interaction of their employees, both within teams and their communication with external partners and customers. These services are based on modern digital platforms for video conferencing.


Meeting room optimization

The modern office is becoming increasingly digital, and its hybrid format combines office and remote workspaces. At the same time, the role of meeting rooms in building effective business processes has increased significantly. A comfortable high-tech meeting area allows for productive communication of employees to solve work tasks, as well as their interaction with customers and partners.


It is important that the equipment, for all its high technology, be simple and convenient to use. The level of usability during negotiations also determines the quality of decisions made, which sometimes determine the overall well-being of the company in the market.


Support for remote workers

To ensure consistently high quality conversations, it is important that the company has the equipment that allows every employee to participate in general video conferences from anywhere.


Efficient infrastructure management

The time IT administrators spend installing, managing, and maintaining video conferencing devices and user equipment is another factor to consider when calculating your return on investment.


The decision to invest in technology is almost always linked to other business processes in the organization. And the same statement is true for updating the video conferencing infrastructure. While a video communications platform can be a significant budget investment, its success depends on many other criteria. Among them: the convenience of equipping meeting rooms, the time spent by specialists.


You can get the most out of your video conferencing investment if you keep these factors in mind.



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