If you’ve ever heard the term: “Content is King”, then you’ll be all too aware of just how valuable content creation can be for any modern business. That said, there’s so much more to content creation than simply slapping some keywords together and hitting the publish button.

If you want to genuinely outshine your competitors and convert your readers into customers, then you’re going to need a killer content creation strategy. Here’s what you should know…

1 – Write with purpose

If you create content solely for the purpose of improving your rankings, you won’t have much luck. The key to killer content creation is writing with purpose and that means understanding what your audience wants.

Who is your target audience? What are their biggest fears and concerns? What kind of questions do they need answering? Are they looking for ways to reduce their business expenses or do they want tips on how to lead a healthier lifestyle?

If you dedicate time to figuring the above out, you’ll never run out of ideas.

2 – Be relevant, concise, and easy to digest

Don’t waste time fluffing around and get straight to the point. Your readers want to get to the key information they are after as quickly as possible.

Make sure your content is relevant, concise, and easy to digest.

You don’t need to embellish everything. Look at fortune 500 companies like Apple and Coca Cola and study their websites. You won’t find much fluff at all. Is their success coincidental or is there a connection there?

3 – Have a clear objective for each piece of content

Not so dissimilar to writing with purpose, each post that you create must have a clear objective. By researching and understanding the different content creation methods, you can diversify your content creation strategy accordingly.

Are you:

• Improving your brand awareness?

• Trying to generate leads?

• Educating your customers?

• Bolstering your website traffic?

• Introducing a new product?

Don’t waste your time developing content without knowing precisely what your primary objective is.

4 – Magnificent content with a crappy headline is wasted

There are few things quite as important as a well-written headline. You could write the most fantastic content and yet if the headline doesn’t have a decent enough hook, it’s going to be a complete waste of time.

You are competing with thousands and thousands of other articles online and yours must stick out—not like a sore thumb, but like the ultimate remedy for sore thumbs.

5 – Find your voice

Creating a brand voice is highly undervalued. Think carefully about the type of language you want to use:

• What words best resonate with your brand?

• Is humour the key or is a more professional tone appropriate for your audience?

By sticking to a unique brand voice and remaining consistent in your delivery, your audience will pay attention. In fact, if you create a brand voice that hits just the right notes, you’ll likely end up with a large following of readers who know that they can rely on you for concise copy with just the right amount of humour to brighten their day.

Final thoughts

Remember:

• Proofread and edit thoroughly (the details matter).

• Be engaging with your customers. Start a discussion!

• Align your message with your marketing and sales teams.

• Use the amazing writing tools available to you.

• Hire the professionals to bring your brand voice to life.

• Analyse the data and pivot your content strategies accordingly.

Whether you are writing to improve your SEO in Australia, Germany, US, the UK, Thailand, Argentina, or India, there is one rule that applies to absolutely everyone: people first! There is no exception to this rule. If you write with your target audience in mind and provide genuinely helpful content, you will be rewarded for your efforts.