Have you ever seen a video animation ad and thought, "That marketing video looks so professional!"

Well, a big part of that is the production company. Having a professional Melbourne video production company like DreamEngine can make or break your advertising efforts.

But how exactly does DreamEngine create beautiful corporate animations? Here are the steps:

Decide on the Animation’s Purpose and Idea

Before creating your animation, clearly define what you want to achieve first. Are you looking to promote a new product or service? Increase brand awareness? Drive traffic to your website?

Once you answer the purpose of the animation, you can start planning out the content and design.

But suppose you're not sure what you want your animation to perform. In that case, to figure out the best way to get your message across, ask for assistance from your marketing departments and hire a corporate video production company.

Also, remember that:

• Animations are more effective when they're short and to the point.

• Viewers don't have a lot of attention span, so ensure your animation is engaging from the start.

• Expect to spend some time planning and storyboarding before you start animating.

Browse and Discuss the Right Style for Your Business

There's more to choosing the right animation style for your marketing video. It's not just a case of picking something that looks cool. In fact, the style of animation you choose needs to be appropriate for your business and clients.

For instance, marketing videos for large corporates in Australia tend to be serious. And yet, web project videos might be more fun and friendly.

Luckily, there are plenty of styles to choose from, so you should find something that suits your needs. Below are some animation style examples DreamEngine uses for their services.

2D Animation

This is the hand-drawn or the digital equivalent of cel animation. It’s widely used for cartoons and other light-hearted productions.

3D Animation

This type of animation uses computer-generated images to create a more realistic look. It’s recommended for movies, video games, and other productions that require more realistic visuals.

Stop-Motion Animation

This technique involves physically manipulating objects to create the illusion of movement. It’s perfect for productions, from commercials to music videos.

Write a Quality Script and Get Feedback

Now that you know what you want to animate, it's time to write a script. Doing so will help you communicate your ideas clearly and stay on track while filming. Don’t forget to ask creative feedback and advice from your team!

Use the Right Providers for the Editing Process

There are a lot of different software programs out there for creating animations. But you must find a program you're comfortable using with all the features you need.

For example, you're looking to create javascript-based animations. You'll need a program that supports javascript. Or perhaps you prefer to create animations for business or government departments. Then, you'll need software that offers high-quality service and complies with Australia's laws.

Here are some of the examples of software that companies like DreamEngine may use for video production:

• Adobe Premiere Pro

• Apple Final Cut Pro X

• Avid Media Composer

• DaVinci Resolve

• Sony Vegas Pro

Choose DreamEngine Video Production Services for a Strong Track Record and Successful Results

Animation can be a great way to make your video production project more engaging. But if you don't have any experience with animation, it's essential to find the right team to work with.

Look for an agency or corporate video production company with a positive record in creating videos for businesses like yours. They should understand the style that you're going for. Once you've found a potential team, contact them and see if they're the proper support for your project.

And of course, you don’t have to look any further than Melbourne’s DreamEngine video production services. With 18+ years of experience in producing quality videos, DreamEngine can make your specific business goals into reality by creating captivating videos.

Here’s a quick rundown of DreamEngine’s video services:

DreamEngine Video Production Services in Melbourne, Australia

Export and Deliver Your DreamEngine Animation

Once you're happy with the final product, it's time to export it and share it with your audience!

There are several ways to do it, such as:

Australia-based phone services

Use these services to call overseas and share your animation.

Share your animation online

You can upload your animation to one of these sites or embed it on your page.

Use a file-sharing service

These services allow you to upload your files and then share them with others by providing them with a link.

Send it as an email attachment

If you know someone with an email address, you can send your animation to them as an attachment.

Bottom Line: Invest in a Reputable Corporate Video Production Company in Australia Like DreamEngine

If your goal is to make your company look good, then investing in a video agency comprised of professionals should be a no-brainer.

DreamEngine — the most trusted and experienced video production company in Melbourne, Australia — should top your list for your next dream video project. Contact DreamEngine today!