These days, an increasing number of people prefer messaging to voice calls. While this trend was for a long time between family and friends, consumers also now choose to interact with brands through text messages. Messaging also includes social messaging apps like WhatsApp, which has become a preferred mode of conversation for over two billion users. Since businesses need to be where their customers are, WhatsApp API can make the difference. Let's discuss how WhatsApp is helping businesses to improve their brands.

What Is WhatsApp Messaging Enterprises API?

WhatsApp Business API helps enterprises use WhatsApp messaging to multiple users. It's a more advanced option of WhatsApp Business App. Note that WhatsApp Business API is not an app or platform but an interface.

This means businesses need to integrate it into separate software, usually CRM (customer relationship management) software, for it to function. This is why, to utilize all WhatsApp API provided features, businesses need a dashboard for WhatsApp API designed for enterprises. This allows businesses to commercialize their WhatsApp marketing and customer support.

Why Businesses Are Shifting to WhatsApp API for Brand Marketing

Businesses are choosing and moving to WhatsApp for enterprises above other platforms because it comfortably provides one-on-one engagement with customers. Other reasons for the movement include:

Large Outreach

WhatsApp is the world's most popular mobile messaging app, with over two billion monthly active users in 180+ countries. This outranks WeChat (1.2 billion users) and Facebook Messenger (988 million users), making it the platform with the largest outreach capability.

Easy and Visible Business Profile and Brand Experience

A key advantage of WhatsApp API for enterprises is that businesses can easily create and display their company profiles and information for customers. Information such as company name, description, address (and email address), business hours, and website are important to customers. They can schedule calls, visit the website or simply leave a message through WhatsApp for the business to respond to during their working hours.

This means no customer is lost, and the one-on-one communication continues. The WhatsApp Business profile is also a way of integrating a business' brand personality into its sales, which improves brand visibility.

Ease and Convenience of Customer Conversation

Using WhatsApp for business is an easy and convenient way of messaging. With over 100 billion messages being sent on WhatsApp daily and 1.1 million every second, engaging customers through the platform is becoming a habit for businesses.

High Open Rate

Compared to other business communication/messaging platforms like email, WhatsApp messages has a higher open rate of 98% compared to email open rates of 20%.

A high open rate is important, because if a customer doesn't open your message, they won't see what you're offering, your update, or any other communication. Businesses depend on customers opening their messages to ascertain that their communication has reached the intended audience as they await the reaction. The reaction can be sales, review, referral, a new subscription, and more.

Messaging Automation

By allowing messaging automation, Whatsapp for businesses API allows businesses to send notifications, initiate conversations, respond to customer inquiries, and resolve customer issues much faster. This results in higher conversions and increased client/customer satisfaction.

Connection, High Engagement and Fun

175 million people send messages to WhatsApp Business every day, which establishes greater connection than other messaging apps. Compared to SMS, which is mostly unidirectional, customers consider WhatsApp messaging as highly interactive with media-rich conversations (text, gifs, emojis, stickers). This results in much higher customer engagement rates and greater conversions.

Profound Customer Relationships

More than 55% of customers already feel more connected with brands using messaging apps. WhatsApp improves this relationship because of easy communication at any time, multimedia conversations, personalized communication, and increased response rate through automation. This encourages customer retention and improves the business' customer acquisition.

Private and Secure Messaging

As technology continues to improve, privacy concerns continue to arise. Staying compliant with Government and industry legislation and compliance is important. WhatsApp provides end-to-end encryption, ensuring that customers' messages and information remain secure and private. This improves brand loyalty and helps the customer maintain a positive attitude towards the business.

Better Sales Returns

Businesses say that having a WhatsApp phone number on their website increased their sales leads. WhatsApp allows easy, fast, and interactive communication with customers on a platform where they are already present and used almost all the time. This improves businesses' customer support and experience, which results in better sales leads.

Lower Marketing Cost

Businesses can customize their WhatsApp communication by enhancing text messages with videos, images, pdfs, and more without worrying about recipient reactions. All that a business needs is a WhatsApp API for enterprises to broadcast a message to thousands of customers (opted-in) with a single click. Customers are happy to reply and engage in meaningful business-related conversations. This simplifies business communication processes, making it more cost-effective with better sales leads.

Endnote

WhatsApp marketing drives improved brand awareness, more conversions, sales, customer engagements, and deep quality customer relationships. Businesses get all these marketing targets at lower costs of marketing expenditure and little effort. WhatsApp's convenience in communication and ease of use makes it a communication powerhouse for small or established businesses.