As a wholesaler, you rely on generating leads for finding clients and making connections. It might sound easy, but lead generation for wholesalers is complicated, especially considering the existing competition and all the factors people consider that go into clicking on a Google search result.

With these six amazing strategies, you can start finding ways to generate leads for your company.

1. Advertise at Business Conferences and Networking Mixers

Attending business conferences and networking mixers can be a great way to get your name out there to business owners in relevant industries. There are several options, including:

• Handing out flyers at networking events held for small-business owners.

• Purchasing a booth at a relevant business conference.

• Taking photos and videos to use as marketing collateral when you return home.

• Asking for emails to build up your marketing list.

• Testing out your elevator pitch on potential clients.

One of the biggest benefits of attending trade shows and conferences is that they bring some of the biggest names in the industry together to share knowledge. Even if attending doesn’t turn out to be the most lucrative marketing endeavor, you could leave knowing something new you can take with you about your industry!

2. Don’t Underestimate the Power of Networking and Word-of-Mouth Marketing

A comprehensive and all-encompassing marketing strategy can take your wholesale business far, but it’s also important to place adequate emphasis on who you know and what you know. You might be able to meet more clients simply by speaking to people. As with the above tip, consider attending networking meetings among small-business owners and staying active within those groups.

Word-of-mouth advertising can be finicky and unpredictable. However, it also provides an excellent opportunity to communicate your brand’s values and messaging and encourages people to click on your website later. Every business somewhat relies on word-of-mouth marketing, so take advantage of it. You never know who you might meet!

3. Explore Additional Online Resources

At this point, it’s safe to say small-business owners and wholesalers know the importance of marketing their services on online platforms. However, there are lots of other strategies for lead generation for wholesalers. Consider creating any of the following:

• Creating a podcast or advertising on a related podcast

• Posting on a YouTube channel to find new customers

• Adding a blog page to your website to share information about your industry or company

4. Revamp Your Website

Does your website look like it time-traveled to the present from 2001? If so, it might be time for a revamp. The appearance and navigability of your website are extremely important; some 42% of consumers will leave a website if it functions poorly.

Even if a user does make the decision to click on your website, they might leave if they find your site difficult to navigate or hard to look at.

When taking steps to redesign your website, remember to optimize it for mobile usage. There were 4.67 billion mobile internet users in 2021, and mobile internet traffic accounts for 56.89% of all global online traffic. If your website doesn’t work as well on mobile, you might be missing out on leads that could turn into conversions for your business.

5. Keep Up-to-Date on Local SEO

If your business focuses on selling products locally rather than shipping far and wide, then the importance of local SEO cannot be overstated. Search engine optimization (SEO) ensures your website appears at or near the top of relevant search results.

Local SEO takes things one step further by focusing on the neighborhood and local area in which your business operates. Include the physical location of your business on your website, digital advertising, and social media marketing platforms. Also, pop your location into some of your keywords, too.

Focusing on local SEO will help your company show up in “near me” Google search results so companies looking for a wholesaler near them will find your business.

6. Consider Expanding Internationally

One of the most promising ways to generate leads is to consider expanding internationally. If your business is growing exponentially and you’re looking to continue that trajectory, consider expanding overseas.

One of the most promising countries you can expand to is Australia, known for its rich natural resources, ease of doing business, and diverse and skilled workforce.

Australia also boasts a strong economy, with the COVID-19 pandemic marking the country’s first economic recession in 29 years. Despite the pandemic, Australia’s economy has bounced back with a GDP growth rate of 4.69% in 2021.

Expanding to an entirely new market of people or companies that would be interested in doing business with you is a great way to increase your leads.

Tips for Finding Ways to Generate Leads as a Wholesaler

Lead generation for wholesalers is a big undertaking, especially if you plan to take on most of the work yourself. Here are a couple of tips to get you started:

• Remember the long term: Don’t get too hung up if you can’t see results overnight.

• Start small: Pick one strategy and work your way up. It’s best to start with a strategy you can put your all into rather than picking several you can only halfway implement.

• Consider every option: It is not in your best interests to limit yourself and the strategies available for lead generation. Look into each one thoroughly to decide which will be most effective for your company.

• Experiment: You might have to do some shuffling with your strategy until you find a strategy – or a mix of strategies – that work for you. That’s okay! You might not get it right on the first try, but that’s no reason to stop trying once and for all.

How to Find New Leads

Finding new ways to generate leads for your wholesale business can be challenging. However, it can also spark major growth for your company! Are you using any of these strategies already? Which ones are you the most interested in learning more about?