Many entrepreneurs claim that one of the “fun parts” of starting their own business was managing the marketing side of it by themselves. Using their social media skills, they might have already built a strong little core following, and have a well-visited website and decent sales. But what about when it comes time to scale the business up?

As you get busier focusing on providing your core service or product, you have less time to do your own marketing. This is where your efforts can suffer, but also where investing in a professional marketing outfit can help. Here are some of the ways that pro marketing knowledge and service will help you and your business:

1. Allows You Time to Focus on Your Core Business

As the professionals continue your marketing efforts, you can return your focus to where it really belongs, and that’s the core product or service that you offer. If you’re a clothing designer, for instance, then having to spend more time on marketing means you’re spending less time doing the thing that’s at the heart of your enterprise --- designing beautiful clothing.

Outsourcing these matters to professionals will ensure two very important things happen. The quality of your initial successful marketing will be enhanced and expanded, and the quality of your core product or service will not go down. Both of these are critical if you are to gain the next advantage (see below).

2. Maintains Momentum of Growth

With marketing stabilised in the hands of the professionals, the steady growth of your business can continue --- though hopefully won’t accelerate beyond sustainable levels. When your attention and energy becomes too split between either good marketing or maintaining product/service standards, you are inevitably going to be facing stagnation, or even shrinkage.

If marketing is in good hands, and your products and services in your own capable hands, then the 2 factors can continue in their effective symbiotic relationship.

3. Creates Leads and Conversion to Prompt Expansion

The growth from professional marketing means the generation of valuable leads, which can be converted into sales and profits. When your growth is sustainable and well-managed, you expand your company and become more of a force for good, hiring more people in your community, and boosting your local and national reputation. Think of well-executed marketing as the fuel your business needs to raise higher toward the stratosphere.

4. Builds a Better Picture of Your Market and Offers Detailed Insights

When you allow the professionals in to work on your marketing, you’ll simply get a better picture of your target market. You might think you know it quite well already, but you’d be surprised how much more you can learn when a professional perspective is added. Pro-level marketing includes proper segmentation that breaks the market down by demographic, location, socio-economic status and more, as well as the opportunities to conduct in-market testing and gain game-changing customer insights.

5. Will Help You Make Better Decisions

By improving your confidence and certainty in the current state of the market and what you have to offer, professional marketing ultimately can improve your business decision making process. Professional marketing provides greater quantities of high-quality data, all of which can be used to gain stronger insights and thus make more informed decisions.

These informed decisions are less risky than less-informed ones, and also can allow one to better allocate supporting resources without either waste or underestimating costs. Data one collects by themselves can contain a lot of useless chaff that can blind you to the real insights you need to advance your enterprise.