Ecommerce during the Christmas season could be problematic because many brands advertise. Keep advice in mind and adapt to ‘christmas ecommerce’ reality.

Build Christmas-specific landing pages

You'll want to have multiple landing pages for testing, so rather than doing everything at the last minute, do them now. This will allow you to start your holiday marketing with a large selection of data. The sooner you are able to stop low performing pages and identify the most efficient ones, the sooner you will be able to direct your traffic to the best performing page landings. You need to make sure you have identified your best chances with the rush of the holiday season. These landing pages have to be ready-made for the mobile apps like Twitter, Facebook and TikTok. Many people will come from those apps and your landing pages have to perfectly optimize. Buy Twitter likes, add more content on this app and re-share on Facebook & TikTok.

Optimize your product photos

The image of the product is a decisive element in whether or not to purchase. While your traffic will definitely double to your site make sure that all of your product photos are of good quality and load quickly. Also, make sure your product photos are displayed large, especially on mobile.

Create a special Christmas pop-up

Pop-ups aren't always popular, but when used well and delivered the right message, they can easily satisfy Internet users. Also, remember that Christmas is a busy time and consumers are on the lookout for coupons, promotions, etc. So why not serve them all on a silver platter? Create a pop-up especially for the holiday season, and to make it work, pay attention to:

• The size: it should not be too big, ideally no more than half of the screen

• The title: it should contain your offer and be big enough to attract attention

• The call-to-action: it must be clear

• Your pop-up can offer flash sales, private sales, a reduction, a gift or any personalized offer that meets your customers' expectations.

Maximize up-selling and cross-selling

To encourage your visitors to buy more and thus increase your sales and turnover, you must focus on up-selling and cross-selling. Indeed, it is always easier to sell to a current customer than to a newcomer. If this is a strategy that you already carry out in normal times, do not hesitate to intensify it for this end of the year.

Remember, however, that not all products can be sold by up-selling and cross-selling. Those meeting one of the following three criteria will do the trick: Your “best-selling” products: the best-selling product is certainly your best product. Since a lot of customers buy it, you have a better chance that it will be bought again. Your Top Rated Products: Consumers have increased confidence in recommendations. Products with a lot and good reviews will convince them more easily. Your most relevant products: you need to identify what is really relevant to each of your customers. It takes time, but today many tools exist to automate this task.