Your SWOT analysis is a powerful tool that can be used to assist you in your decision-making. But only if it's done correctly. A lot of people make the mistake of simply taking their list of strengths and weaknesses, which would give something like this:

Strengths - Well-Established Company, Strong Financial Position

Weaknesses - Undervalued Shares

It's not that these are bad strengths or weaknesses, but they don't encapsulate all that you need to know about the company. SWOT analysis is a complete description of everything good and bad about your company, which can give you an insight into what actions should be taken to better position your company for success.

SWOT Template Tips

Venngage

Here are some tips that you should keep in mind when conducting your SWOT analysis; this will make sure that the information you gather is valuable and actionable for making decisions:

See The Bigger Picture in Free SWOT Analysis Template

Don't get lost in the weeds while doing your SWOT analysis; look at the bigger picture before getting into details. Try to see the company as a whole and how it is positioned for success or failure before you look at each individual part. See how all of these parts work together to make the company what it is.

Understand The Nature of SWOT Examples

Don't think that having strengths means your company will always win, nor should you believe that having weaknesses means your company will permanently lose.

Strength can also be a weakness if misused, and the same is true for flaws as well. For example, you might have the strength of being a leader in your industry, but this could turn into a weakness if you don't readjust to changing market conditions fast enough because then you will become outdated.

Look For Trends to Add in SWOT Opportunities Examples

Venngage

Try to find trends in the information you are seeing. Are there some strengths that are at risk of becoming weaknesses? Are there some weaknesses that are at risk of becoming strengths? Try looking for these trends so you can pinpoint what areas need to be looked into closer or what new opportunities might arise if these changes were to happen.

See What Others Think in SWOT Analysis Sample

Try to grasp how others perceive your company, look at what is being said about the company on social media and other places. Look at reviews from customers and competitors' opinions on them; this can give you an insight into the public perception of your company and what they think of it.

Sell Your Company in Your SWOT Matrix Example

Instead of writing a SWOT analysis to analyze your company, you could also write one selling point for why your company is good. This can help you see the other side of things and get out of the little rut that most SWOT analysis lists fall into.

Be Balanced on Your SWOT Template

Don't let your personal bias creep into your SWOT analysis example; try to be as unbiased as you can be. This isn't saying that you shouldn't include some essential things or how you feel about certain subjects, but make sure that everything is there for a reason and there's not something on the list just because it makes you look good.

Best SWOT Analysis Template

Venngage

Venngage offers free SWOT analysis examples that you can reference or download our SWOT analysis template here. All of these tips are very important to remember when it comes to doing a SWOT analysis. However, you will not truly make the most of your company by doing a SWOT analysis example, no matter how good the list is. The SWOT analysis example is simply a tool to help you with your decision-making and make the process easier, but in and of itself, it isn't going to solve any real problems.

For more great tips on how to write an impactful SWOT analysis example, check out our blog; we have tons of advice and measures that can help you.

What's excellent about Venngage is that you can easily create your own SWOT analysis visually, even if you don't have any background in design. You just need to pick your strengths, weaknesses, opportunities & threats and drag them into the appropriate quadrant. This will give you a complete SWOT analysis in minutes with minimal effort.

We also offer free SWOT analysis examples that you can use as a template or reference when creating one for yourself.

These tips have given you some great ideas on how to make your SWOT analysis a better one. However, if you genuinely want to get the most out of your company, you need something more than just a SWOT analysis template because this is not the only tool needed to succeed. In fact, it's never been easier to grow your business with Venngage. Try Venngage today.