Content marketing is a constantly evolving sphere. Therefore, it is vital to be ahead - or at least well on - the curve so that you know exactly what your customers want and how to convey it to them.

If you’re a business owner looking to win customers, increase conversions and generate sales through content marketing Australia, here are three important trends to consider in 2022.

Augmented Reality (AR) storytelling

Consumers are turning toward visual storytelling to get their information about a brand. Naturally, written content will still be required, but customers are becoming more connected to a brand through visual storytelling.

Augmented Reality (AR), is a fantastic way of storytelling as well as giving your customer the idea of what it would be like to have your product before they actually have it. If the customer, for example, can see an image of what your furniture company’s armchair will look like in their living room and like what they see, they will be far more likely to want to buy that product.

AR technology can:

• * Produce an idea of what it would be like to your product in the customer’s life before they actually buy it.

• * Connect with your audience on a more personal level through things like live social media storytelling.

• * Can engage with your customer across the buying experience.

It’s time to think about customer retention

Content marketing may be vital for winning new customers and improving your digital standing, but it is also imperative for retaining those very same customers you won in the first place.

There are numerous ways you can implement customer retention strategies through content marketing, including:

• * Maintaining an engaging, up-to-date website that increases your customer’s experience. Having this will ensure the customer wants to come back for more in the future.

• * Conducting surveys on how people enjoy your product once they have bought it. If, through analytics, you find that customer retention isn’t your company’s strong point, it may be time to ask some questions of people who did buy the product and how it could improve for follow-up purchases.

• * Engaging product highlights, discounts, features, news and promotional information displayed through the right channels are all great ways to win back previous customers who may have become distracted or forgot about your brand.

AI hasn’t been far from the top of the list of emerging marketing trends for some years now, but it’s only in the last year or two that it is actually becoming more accessible to the wider digital marketing community.

One of the ways AI is enhancing the digital game is through rapid-speed data investigation and processing. This makes it easier for companies to decide in real time what they can do to improve their content marketing and make it more suitable for customers.

What’s more, AI features like chatbots are becoming increasingly popular as consumers expect to quickly learn about a product and answer specific questions. If they get those questions answered in real time they are far more likely to want to buy it - simple.

AI technology, for better or worse, has its positives in the digital marketing/content marketing sphere, and can greatly improve your company’s customer experience by leveraging AI components with human endeavours.

These three trends are going to continue to grow in importance as we develop even smarter technology. They can help your brand achieve greater success in the years to come, and that’s why it’s important to stay on top of it when it comes around.