After you have established your start up, the next step is simply to grow it. To ensure that you grow your startup as effectively and successfully as possible, we have compiled a list of four top tips to help you. Keep reading to find out what these are and how they may be able to help you with your business growth!

Understand non-traditional marketing strategies

As more and more of the world moves online towards platforms such as search engines and social media, consumers are being less and less receptive towards traditional marketing campaigns involving bill boards, radio and television.

Instead, many spend their time browsing the internet and are more likely to consider the advertisements they see on curated online platforms. As a result, it is important for you to invest in social media marketing and search engine optimisation for positive results when growing your start up business.

Manage and pace your business finances

Your business finances can both enable and limit your ideas for start up business growth. Depending on your budget and how you manage your cash flow, some ideas may be more feasible than others. It is thus important to conduct a thorough cash analysis and forecast before committing to any growth strategy, so as to minimise the risks of failure.

You also need to pace your business spending so that you can see your start up growth strategy all the way to the end. If you are struggling to manage and pace your own business finances, it may be worthwhile t o consider working with cloud-based accountants for their professional financial management services.

Transition to the right business structure

As your start up business grows, you may need to reconsider its business structure. In Australia, there are four main business structures your business can operate under. They are sole trader, partnership, company and trust. Depending on conditions you’d like to work under, and concerns for taxes, profit sharing and liability, one business structure may be more suitable for your start up than another.

Typically, start up sole traders will need to transition into a larger company structure as they grow to take complete advantage of government incentives and tax benefits. As such, it is important to build a general understanding of the business structures available to you when growing your start up so that you can limit your losses and maximise your gains.

Focus on customer experience

The one mistake that many business owners make when growing their business is forgetting to accommodate for their customers and prioritise their experience. Although your business growth may be extremely exciting for you, it is still important to take a step back and consider how the changes you make to your business may affect your existing customers.

Growth strategies such as new product lines (aand discontinued ones) may at times negatively affect your existing customer base and harm the foundations of your business. Hence it is always important to keep your customers’ experiences in mind.

Grow your start up business with our tips