Online digital marketing is growing at an exponential rate, nearly every business has a website and should be competing heavily to ensure that their website and its contents ranks highly when consumers use a search engine to try and find what they are looking for. To make sure your business rates as highly as possible you must ensure that the following Search Engine Optimisation (SEO) tools are used to their fullest extent;

SEO Audits

For effective SEO in Sydney, your strategy should be assessed regularly to make sure that it is keeping up to date with the ever-changing growth of the internet and, how people use it. Things like consumer behaviour when using the Internet and search engines, what they search for and what techniques are best used to increase the chances of a purchase.

Customized strategy

The SEO strategy that your company uses must be tailored to your business and market sector, there is no ‘one size fits all’ approach when it comes to driving traffic to your website, especially if you want to have an edge over your competitors. Your strategy must be unique and offer something different in terms of features and benefits to the user.

Analysis of your competitors

One of the best techniques used is to analyse what your competitors are doing. Are they getting more page hits and if so how and why, are they getting more business in terms of people who actually make purchases and return to make future purchases, if so, how and why? All of this data is available if SEO services are utilised correctly.

Backlinks

Also referred to as ‘off-page optimisation’ these are links to your website that may be in different forms, but, typically they would be used in things like blogs or across social media platforms. Some may be free, if somebody is making a recommendation, others you can actually pay for so that links are inserted within pieces of writing discussing the industry that you are part of.

On page SEO optimisation

One of the most crucial elements of SEO is the content on your website and how it is updated, what your site includes by way of the following;

• Updating search title tags, meta descriptions, and H tags

• Examining the information architecture, redirects, and internal linking structure of your website

• Making a sitemap

• Image optimisation for your website in accordance with best practices

• Identifying and optimizing valuable and relevant keywords for your website

• Examining your website's usability, speed, and design