Once your business has a mascot in place, the possibilities will be practically endless with what you can do. You can incorporate your mascot into live events, you can work on adding the mascot to your logo, website, and product, and you can work on boosting customer engagement with your mascot as well. However, if this is your first time working with a mascot, you may not know the best way to go about doing this. There are a couple different ways that you can work on customer engagement by using a mascot.

The most important thing to remember about working with a mascot is that you will want to make it as approachable as possible. You will want to market the mascot as something people will want to interact with. Doing this will ensure that you will be able to get the most out of your mascot. Here are a couple of ways that you can further boost your customer engagement by using the mascot.

1. Interact with Your Fans

The number one thing that you can do with your mascot is to have it interact with fans. Whether the mascot has a booming social media profile or is just someone who wears the character costume to an event, you will always want to make sure that you are interacting with people who are interested in the mascot. This is the most efficient way of boosting customer engagement, as your customers will quite literally be interacting with your mascot. Not only will this help them form opinions about your product and be more tempted to try it out, but it also means that they will have good memories of interacting with the mascot. This increases the chances that they will talk about the mascot, spreading the word even further about your business

Another way that you can garner support and engagement with your mascot is by donating to charities and showing your audience that you care about issues that relate to current times or with your business. People are more likely to associate with brands that support the same cause that they do. Because of this, you will want to make sure that you are supporting charities and organisations that your audience also supports. This can take the form of posting on social media about the organisations, stating the fact that your company has made (or plans to make) a donation.

Or, you could consider volunteering at an event (with someone in the mascot costume there) to show that you are working hard for the community that surrounds your business. There are plenty of ways that you, as a business, can help and support the community around you. Chances are that if you and your mascot are seen supporting the community, more people are going to want to support you, benefitting your business in the end.

3. Answer Questions

There’s a good chance that people will have questions about your business, as people will have questions on just about anything. One way that you can show that you are open to the community and that you want to actively engage with customers (and potential customers) is that you can answer questions using the mascot’s social media account. You can even host Q&A sessions with the mascot present so that people can interact with your business more easily. Answering questions about your business will not only engage yourself with the customers, but it will also show that you, as a company, are concerned with what people may have to say. It is a good look for companies to be involved with their customers.

4. Consider Making Contests

Everyone loves a good contest, and there is no better way to boost customer engagement than with contests. Not only will more people be willing to compete with each other, but there’s a good chance that you will be able to get your mascot included in the contest as well. There are plenty of different ways that you can incorporate your mascot into a contest. For example, you could consider doing a photo contest. These are a great way to work on customer engagement while still supporting your own business. You could do a photo contest where contestants have to take a picture of them using your product or interacting with it one way or another. There are plenty of ways that you can work your mascot into this.

5. Open Yourself up

If you really want to take the plunge into customer engagement, you can consider opening a thread where other people, potential customers, and returning customers alike can all ask any questions they want to your company and you can have the mascot answer those questions. This will help show transparency within the company and help show the community what your company is all about. At the same time, it will boost customer engagement as people ask the mascot questions. Some people prefer to do this over text-based platforms, while some people prefer to boost the engagement even more by offering a livestream of all of the answers to the questions that are asked.

Keep these handy tips in mind and start creating a buzz with your brand mascot!