Do you have a local business, and are you looking to thrive in the digital age? Google My Business can help your business stand out. Whether through a map query or a search results, over 4 billion searches are processed through Google each day. So, if your local business appears on Google, it will have a massive impact on your business, and a large number of audience can see your Google My Business profile.

Using Google My Business tool or taking help from a local SEO specialist will assist in getting a better understanding of paid search results, SEO rankings, and other rapidly changing metrics. Claiming and verifying your business with Google increases your local search results visibility. It also drives customers towards both your online and physical business.

Furthermore, your GMB profile will help you spring ahead of your competition. Also,   it will instantly show up on Google when someone searches for your services online. Moreover, statistics show that 70% of the consumers who search for a local business online are most likely to visit the physical store. This is something that you cannot overlook.

Tips to Optimise Your Google Business Listing

After your business gets verified and listed with GMB, it’s time for you to optimize  your listing. This will help your business to make the most of the GMB tool and perform to the highest standard. Here are a few ways to optimize your listing:

Make Sure the Information is Simple and Correct

When you are building up your GMB profile, make sure that the information like your address, name, and contact number, is exactly the same as mentioned on your website. Do not add any descriptive or difficult-to-understand information. Also, do not forget to add your website link to your profile.

Add Interesting Features and Description

Try to make the description of your business as concise as possible. But, remember that you are writing for your customers. So, the information you  provide  must  include important SEO-friendly  keywords  without  keyword-stuffing.  Besides, mention the extra features of your business and link the information to the relevant website pages.

Thanks! The Google My Business one is still salesy. As requested please put the link more in the content or at the top

Pictures are Worth a Thousand Words

Mostly, a business photo is the first thing that customers see on your profile. Hence, make sure you are using a high-quality profile image that leaves a good and lasting impression on your customers. Also, you can add other company premises and product photographs to your listing.

Select the Right Category for Your Business

There are over three thousand Google My Business categories available. But, Google only allows you to choose ten categories for your business. So, ensure you pick the right and most relevant categories for your business. Additionally, you must keep in mind that you are only allowed to select “one primary category,” which  is  most valued in Google’s algorithm.

Monitoring and Managing Reviews

The GMB reviews panel offers businesses easy access to both positive and negative reviews left  by  customers on their listing. As a business, you should be responsive  and respond to all the reviews. This will help you to know your customers better and improve your business. You can also encourage your customers to leave you positive reviews so that you get a good star rating on your GMB profile.

Claiming and verifying your Google My Business profile has become extremely vital in today’s increasingly digital and continuously changing landscape. Improve your SEO strategy and get organic search results. Additionally, when you implement GMB in your local business strategy, you get customers with a great business profile and also give them more ways to reach you.