Every year tech companies participate at trade shows in order to bring more awareness to their brand and their products. At the same time, some companies can also offer new solutions in the industry. Remember when we used to get games by obtaining CD’s? Well today because of new solutions, companies created their own digital libraries. And this isn’t all. Starting from 2019, it went a lot in discussing the idea of cloud gaming. The video game industry comes every year with new content. However is it the same with other gaming industries? We will learn that even the iGaming industry does the same.

Scientific Games: One Popular Games Company

Scientific Games is an iGaming corporation that specializes in gaming and entertainment. Every year they show an impressive portfolio at trade shows such as ICE London. Barry Cottle, President and CEO of Scientific Games participated this year at the trade-show and he said that their gaming experiences were on full display, where their best-in-class content was highlighted.

He also added that their passion for their team members around the globe has resulted in amazing games and solutions that their players and partners will love. At ICE London the company has offered an unrivalled experience by bringing together player-favourite games and the leading industry’s iGaming platform. All their great games, products and platforms are powered by cutting-edge technology and innovations that help reimagine the player experience and improving partner operations.

For the land-based gaming, the company has created a dynamic player experience that is supported by advanced systems and seamless technology. At ICE London the company continued to build on its long history of introducing great games that were proven to be player-favourite game mechanics. Some of these games are completed by cutting-edge hardware, which is designed to immerse players in-game. The company also displayed a full range of Equinox UK hardware that showcase great new titles like Heidi’s Bier.

New Products Portfolio

At ICE London, Scientific Games has showcased its first new 5RM games in seven years with top performing titles like Dancing Drums. These new titles are made to bring innovation to a beloved category of games. The most popular branded themes are JAMES BOND series with Goldfinger, Tomorrow Never Dies and Live And Let Die. In addition, Monopoly is a classic game that celebrates its 85th anniversary this year and Scientific Games has created a new Monopoly game with themes across its ecosystem including Monopoly Hotel Tycoon. In the slots sector, the company has brought to life the 1980’s classic film BEETLEJUICE. The game will be nostalgic for some players and it will also be available for iGaming partners.

Besides, the company has also debuted the latest innovations in table games and systems products. For example, Quartz the ETG cabinet has been redesigned. Now, it can offer an immersive play experience where players can enjoy a dynamic stadium game experience. You might never have heard of CUBE, however according to Scientific Games, CUBE is an all-encompassing UK customer portal.

The next phase of CUBE has been designer to have accessible support and resources. In addition, this new phase also includes a brand-new user interface, intuitive navigation and added functionality. The system offers additional support for business intelligence, products and marketing. It’s just another way that Scientific Games is strengthening its services for its partners.

Best-in-Class Experiences

When it comes to gaming, the company develops cutting-edge content and experience for iGaming, by offering immersive games and dynamic player experience feature in one integration. For example, through OpenGaming, player management experience and world-class content collection come together in one platform. Also, in-house and third-party development studios can create great games with this new feature.

Some of these reimagined products and platforms available from Scientific Games is the SG Vision, which is a technology that brings together object recognition, computer vision and biometrics technology in order to simplify operations and enhance player experience. The technology is available across the entire Scientific Games ecosystem. Another innovative product is a new telemetry solution that provides insights of machine health and player preferences in order to allow better content to be created and many more.

In these last words, Scientific Games is reimagining the player experience by complementing gaming experiences with cutting-edge solutions, systems and technology across its entire entertainment ecosystem. The company is innovative in the use of groundbreaking technology that evolves the player experience, enhances their partners operations and provides an responsible gaming technology to ensure player safety.