Whether your company is an established business or a start-up, using promotional giveaways, such as promotional clothing, could be an effective and low-cost strategy to drive more customers to your products or services, and make your brand a name to remember. As long as you carefully choose your giveaways, giving these away to your customers can be a cost-effective investment in the long run.
Choosing the Right Promotional Giveaways for Brand Recognition
Brand recognition means people can identify your company and its products or services as soon as they see your logo. Brand recognition is also important in business as it can increase your market share and sales and encourage customers for repeat purchases. The more effective your brand recognition strategies are, the easier it’ll be for your business to become memorable and succeed in the industry.
But to make your brand well known, you need to get your logo out there as much as possible. Promotional giveaways are a fantastic way of enabling potential customers to recognize and remember your brand. This works because whenever you hand out promotional giveaways with your logo or brand in it, it’ll be easier for customers to remember your business and even your contact number. This is especially true if you plan on giving promotional giveaways that they use every day, like pens, notes, or shirts. Indeed, according to one study, a whopping 89% of people can recall the name of a business on a promo item they received in the past two years.
These days, there is almost an endless range of promo items on which you can place your brand. They include products like mugs, cooler bags, chargers, golf balls, and hats. Regardless of what your budget is, you can find a wide range of excellent promotional products here. But you need to choose the right kinds of promotional products to give away.
It can be a good idea to use promo products that are related to the product or service your company sells. For instance, if you run a tech business, give away items like USB flash drives and mouse pads. If your target audience is mostly women, you can hand out customized pouches or eco-friendly grocery bags as your promotional giveaways.
Aside from choosing the right products, don’t forget that it’s also important to place your brand on products that people will actually use. The more someone uses your giveaway item, the more they will see your logo regularly, and the more likely they are to convert into customers. This will enable your business to gain more customers in the long run because aside from the wearer or user of your promotional giveaways, their peers can also see your brand and contact number, encouraging them to do business with you.
Using Quality Products to Generate Customer Loyalty
Everyone loves receiving a freebie. This is especially true if the freebies are given as a surprise or you’ll be giving different kinds of freebies regularly. By using promo items in the right way, you can build a solid base of loyal customers for your business. Different companies in the world can offer the same products and services, but the promotional giveaways you’ll hand out to your customers can become your edge.
Compared to some other marketing strategies, promo products can be inexpensive. There are many suppliers selling promotional giveaways today, which means that you can easily find one that fits your budget. You can also score discounts when you choose to buy your promotional giveaways in bulk.
However, you need to ensure you give away products of quality. Even high-quality promotional items can be a lot less expensive than other marketing avenues. By making sure your promotional merchandise is of the highest standard, people will associate that quality with the quality of your company, and you will be able to gain loyal customers.
Why Promotional Giveaways Are Remembered Easily
According to a study by the Advertising Specialty Institute, most receivers of promotional products keep the items for an average of eight months. That means you have the power to put your brand in front of consumers and potential customers for a longer time than a simple PPC advertisement or a pop-up on a website. Furthermore, according to the same study, people who receive promo products are extremely likely to pass them on to other people once they have finished with them. That means your brand can become known to many more potential consumers.
So, are promotional giveaways a good strategy to be remembered easily? The answer is a resounding yes!
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