Make an outstanding first impression

With a carefully thought-out design and well-made customised wrap, you will always create a first impression that will catch people’s eye. Moreover, your audience will remember the attention-grabbing motif for a long time.

Keep in mind that brightly-coloured and creatively-designed vehicle wraps will make your company vehicles stand out from all the other automobiles on the road. Drivers and passengers won’t pay too much attention to a plain white van or UTE on thoroughfares, but they will quickly notice one that is colourful and customised.

The key to experiencing this benefit is creating a design that stands out and choosing the right type of wrap material. When you are successful in both, you will have a fleet that will effectively promote your brand wherever they are.

Generate brand recognition and positive associations

Fleet vehicle wraps are branding tools. As such, their primary job is to let people know about your company’s existence.

This is something that will be really helpful if you are a new business. The more exposure you give your company; the quicker consumers will accept you as a noteworthy player in the local market.

You can easily get this exposure whenever your customised fleet is on the road.

Moreover, most people tend to think more positively about businesses they are exposed to frequently. They feel that such companies are more successful and established. This will help significantly in creating more positive buzz for and increasing trust in your business.

Enable your employees to become mobile ambassadors

With a van, truck, or car sporting your logo and colours, you can successfully run any number and type of promotional activities.

The customised vehicles will enable your staff to go wherever they are needed and to strategically selected locations. Whether they are providing a service to a customer, handing out flyers, or giving out product samples, they will be able to do their job more efficiently.

Your employees will become brand ambassadors automatically, wherever they may be.

Expand your scope and bypass physical limitations

When you have plenty of company vehicles that travel often, you have the potential to reach thousands of prospective customers in just one month. This is something that you can’t do when you invest in stationary types of display ads, including large-sized ones.

This is because wrapped fleets are essentially moving billboards. Your vehicles can travel nearly everywhere. As such, more people are likely to see your ads: drivers, pedestrians, and people who work or live in buildings near thoroughfares.

Moreover, the majority of the people who will see your vehicles will be frequent commuters – individuals who are most likely employed, have a higher income, and families. They make up a profitable market that you should tap into.

Reach your local target audience

If you want to be more well-known locally, you can easily do this by having your drivers go to areas where your target market can be found. For instance, if you own a cleaning company and are aiming to get families and single residents to get your service, make sure your vehicles pass by residential communities or neighbourhoods.

Additionally, fleet vehicle branding will allow you to take advantage of high-traffic areas. Decide what times and places make sense for your business: near a sports stadium, after a concert or conference.

You can also send your fleet out in various locations during rush hours to easily capture an already captive audience.

Have a mobile billboard for a long time

If you choose the right provider of vehicle wraps, you will have mobile advertising tools that can last for years.

The best providers of vehicle wraps use high-quality 3M vinyl, a material that has UV, water, and wind-resistant properties. As such, the covering will also help protect the exterior of your car, van, truck, or UTE too.

Remarket or sell your vehicles easily

Although vinyl wraps are durable, they are easy to peel off. As such, if the time comes that you need to rebrand, you will find it quicker and less expensive to unwrap your vehicles. This is because vinyl wraps are easier to remove than paint.

When you need to change your logo or design, you can have the wrap removed and replaced with a new one anytime.

This is a feature of vehicle wraps that you will find useful if you do plenty of seasonal promotions. You can change your car wrapping with a design that highlights an upcoming holiday or event. You can then have this removed and revert to your original design once the season is over.

In case you sell one or more of your vehicles, you will also save more money in having the wraps removed. Repainting them is a costlier option.

Additionally, peeling off the wrap won’t leave any remnants or marks that will make the vehicle look unsightly and possibly harder to sell.

If you are looking for a new marketing strategy to include in your campaign, consider investing in car wrap advertising. It is an effective branding technique that can be done for the short or long term, depending on your needs, and are cost-efficient at the same time.

AUTHOR BIO

Brian Dwyer is the Director and owner of Colour Source Signwriters, a graphic production business specializing in various vehicle wraps, fleet signs and building signs. The company has been producing professional signage that captures the attention and matches the vision of delighted clients all over Australia since 1990.