OVO has escalated its bricks-and-mortar retail strategy with its second distribution deal in as many weeks, securing a partnership to offer its products in Post Offices across Australia.

From this week, OVO SIM cards will be available in selected Post Offices across the country as well as giving OVO retail coverage of every Australian State and Territory.

This follows OVO's arrival in 617 7-Eleven stores last week.  Combined, OVO has gone from selling exclusively online a fortnight ago, to also having a presence in close to 1,400 stores from this week.

"It's been another big month for OVO.  The bricks-and-mortar retail strategy is really starting to build momentum as we cater to people who either prefer to purchase items like Mobile and Data plans from a shop, or want the added convenience of not waiting for their SIM to be posted to them," OVO CEO Matt Jones said.

"Our combined presence across Australia Post and 7-Eleven stores gives us true national point-of-sale coverage.  We're expecting this to drive further growth in subscribers, particularly in the lead-up to Christmas and as families prepare for back-to-school come January."

Two of OVO's most popular pre-paid mobile plans will be available as Starter Packs in Post Offices from this week.

This includes OVO Mobile − Mini, known as OVO's kid's plan as it was designed specifically for parents wanting a plan for their tween and teenage children, offers 1GB data, $200 calling minutes, unlimited SMS and a free Family Zone cyber safety account for $9.95 / 30 days.

Australia Post will also sell SIM cards preloaded with the OVO Mobile − Large plan, offering 8GB data, unlimited calls and SMS and 300 international minutes to 32 most dialled countries for $34.95 / 30 days.  This plan won the 2017 Money Magazine Best of the Best award for Best value plan − high usage.

"Due to these two plans, the bulk of OVO's customers are families; parents are buying plans for themselves and their school-aged kids.  The accessibility of Australia Post for families was one of the key reasons we were so keen to have OVO available in Post Offices, giving us a national footprint that extends heavily into regional Australia.

"As an Optus reseller, OVO has been able to take advantage of Optus's two billion dollar-plus investment into strengthening its network in regional and rural Australia.  Having a presence in a national retailer that includes these centres gives us more opportunity to service these customers.

"I'm confident we'll see a real increase in take-up of these plans through our partnership with Australia Post.  Both plans are exceptional value and, particularly in the case of the OVO Mini plan, offer something that's not available anywhere else.

"One of the reasons OVO is growing so rapidly is the escalating reluctance of Australians to commit to long-term contracts.  We're attracting customers who can no longer justify paying a premium for no discernible benefit, especially now when they can walk into a convenience store or post office, port their existing number over to a better-value prepaid service and be up-and-running in hours.

About OVO

Reinventing the traditional telecommunications model with an innovative content platform, OVO Mobile provides data free allowances for the consumption of entertainment and ‘OVO content’ for sports and entertainment fans, in addition to tailored phone and data solutions for the whole family including generous data allowances for everyday use and unlimited national calls and SMS in Australia.  It also offers affordable plans specially designed for kids that include free cyber safety.  OVO is powered by the Optus 4G Plus network.

OVO customers and fans of entertainment can now listen to Triple M and Hit Network stations all over Australia, and also access exclusive content across a range of sports including World Superbikes, Gymnastics, Water Polo and 400 Thunder Drag Racing on OVO’s free OVOPlay app play.ovo.com.au.  Anyone with an OVO account is able to stream this content data-free when logged into OVOPlay from their mobile device.