Business Growth: How to Attract Customers to Your Bricks and Mortar Store

Business Growth: How to Attract Customers to Your Bricks and Mortar Store

News Feature Team

With the rise of online businesses, there isn’t as much need for people to shop in bricks and mortar stores. It’s far more convenient to order what you want online and have it delivered to your front door. So, why would people make the effort to visit a bricks and mortar business? There are lots of things that a bricks and mortar business can offer that an online business just can’t. For instance, fact-to-face conversation and personalized advice while shopping. So, what should you capitalize on to get people through the door?

Free Wi-Fi

Many people prefer finding Wi-Fi hotspots to connect to the internet and browse rather than using their own data or risking a hefty phone bill while out and about. Many cafés and restaurants capitalize on this because people are more likely to come in and buy a cup of coffee to sit down and browse the net than stand outside in the cold hoping for connectivity. So, people who don’t really need a cup of coffee end up buying one anyway. It’s all about getting people through the door and allowing those spontaneous purchases to happen.

Comfortable Environment

If shoppers have a good experience in your store, they’re more likely to return. That being said, you have to roll out the red carpet for every visitor. You must have high levels of customer service, be willing to solve any problem and make your visitors feel like royalty. For instance, if a shopper walks into a store in the middle of Summer and finds the store too hot to stay in, you’ve immediately lost your sale. You can resolve this problem with air conditioning units from Boutique Air commercial air conditioning. Give your customers an experience they just can’t get online.

Location Targeting

This works well for supermarkets or stores that are visited regularly. Once you have information on your customer, perhaps via a points card or newsletter sign up, you can start to strategically target customers based on their location. The times that your customer is likely to visit the store will become apparent and you can send offers or discounts to encourage them back to the store. You could do this via email, text or even via your own business app.

Sales Tactics

The one thing the internet cannot offer your customers is face-to-face conversation. So, for the customers who like to engage in conversation while buying or find it difficult to make a decision, a bricks and mortar business is ideal. You need to make sure you’re taking advantage of this. Make tailored recommendations for your customers and offer information about products and services that may not be easily found online. It also gives you a chance to demonstrate on how well products work. A customer is more likely to buy something when they’ve got tangible proof of how it works.

It’s not easy to compete with online businesses in the same industry, so you have to do everything you can to show customers the benefits of bricks and mortar.

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