Optus Loop is an application for Android and Apple iOS that will disrupt business communications.

Developed to assist SMEs operating in a mobile environment, Optus Loop is a cloud based telephony system. Optus Loop enables any business to replace fixed line PABX telephone systems with its flexible voice, messaging, video conferencing and file sharing communications suite.

Matthew Ball, Head of Small and Medium Business at Optus addressed a gathering of communications industry leaders and technology reporters recently at WeWork in Pyrmont.

"We are turning the PABX on its head by helping to reduce the costly infrastructure so SMBs can do away with clunky and expensive telephony systems to run their business seamlessly and easily on a fixed and mobile integrated service."

"With mobile and cloud changing the way people do business, Optus Loop promises to be the personal support small and medium business customers are after, because it makes customer's lives easier."

Mr Ball said Loop was designed to present a professional first impression for customers while helping SMEs grow their business.

Missed calls are a missed opportunity

Optus research reveals the effects a missed call may have on small and medium business owner, with over two thirds (85%) of respondents admitting they could be tempted to call another company if they don't get through on the first attempt and 74% of respondents frustrated about not being able to connect to a business.

*Optus Omnibus research conducted May 2017.

"Perception of a company's image and how professional it is, can often come down to how responsive a company is," said Mr Ball.

Some Optus Loop features:

• *  Add a landline number to a mobile to seemingly be in two places at once.

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• *  Take a call on the go with Call Move which allows a call to be answered on a desk phone and then seamlessly transferred to a mobile.

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• *  Manage incoming call more effectively with simultaneous ringing on all devices to provide the best possible experience for customers.

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• *  Create a customised on hold call message that creates a personalised message that keeps customers engaged.

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• *  Listen to voicemails through email.

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• *  Have an automated attendant that directs calls to the person or department with all the answers for a more professional customer experience.

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• *  Call usage management provides access to three web portals to deliver visibility of overall call usage to help KPI management.

Optus has recently introduced Optus Business Builder which rewards new and existing customers who add multiple eligible services with plan fee discounts ranging from five percent to 20 percent plans based on the number of plans they connect.

Contact Optus SMB 1300 617 648 or visit Optus Loop

Attendees at the Optus briefing were told that Optus aims to be, "more than a telco and to be someone to partner with who understands the needs of small business operators."

Customers with three services or more receive Optus support "Fast Lane Service".

Liberty Watson from Watson & Watson, told the group that it is important for her customers and potential customers to reach her on the first call. "Never miss a call!"

In her high-end fashion business, Liberty needs to communicate with customers to offer opinions and suggestions.

Rob Hango-Zada from Shippit spoke to the importance of having a voice at the end of the line available at all times. "Our customers need a number to call and Optus Loop makes it possible for me to be mobile and available."

Optus Loop makes it possible for business operators to ensure that callers never encounter an engaged signal again.