Technology is an incredibly broad term. That’s why we break it into several categories such as information technology, communication technology and so on. Although every form of technology is important to business operation, there are some that are more important to focus on and get right early on. For example, communication is one of the most important aspects of a growing business. Not only does it allow you to communicate with your audience, it also gives you ways to get in touch with employees and investors.

An important facet of a growing startup is their ability to communicate properly. Networking is incredibly important when you don’t have a wide audience, and growing your brand name can be done quickly and effectively through things such as social media. If you want to grow your business, then here are a couple of ideas on how you can utilise communication technology and expand your influence as well as your productivity.

Stay in touch with everyone

Be it remote employees that work from another country or investors that want to strike a deal with you, it’s important for you to stay in touch with everyone important in your business. You can do this with regular smartphones, landline phones and so on, but communication technology has as a Commander phone can do so much more than just one-on-one voice chatting. These devices connect to the internet as well as your phone line, offering you ways to merge traditional communication technology with modern technology. For instance, you can push voice messages directly to your email, or you can use it as an automated receptionist that can forward calls to specific departments or members of staff.

Social media

Social media is a growing trend that every company takes advantages of. It’s one of the easiest ways to stay in touch with customers all around the world. It’s also a great way to see how employees act and react in public, which is important for job roles such as community managers or public relations. Social media can also be used as an advertisement platform and it doesn’t even need to be traditional advertising. By simply networking with others, your brand name can spread like wildfire through social media channels. Social media platforms are also fantastic ways to engage with your audience. You can respond to support requests, answer simple questions and also let your audience know when a new product is releasing.

A connected office

Office communications are important whether you’re a small startup or a large corporation. This is because employees need to stay in touch in order to work efficiently as a team. For example, your design department might need to get in touch with your marketing team, or your tech department might need to leave notes behind about certain pieces of software that the rest of your office uses. Staying connected is an incredibly important part of any successful business, and software such as Slack or Trello can be a fantastic way to ensure that your entire team is focused and on the same page.