First of all, your business should be aiming to do as much content marketing as it possibly can; this means using online platforms such as social media and blogs to advertise and market your business. If you don’t know your tweets from your statuses, or if you can’t tell the difference between the #TBT and the #MCM, then you should most certainly seek the services of a person that is known as a webmaster, and you should do so before your audience are so completely repulsed by social media sites that they do the worst thing imaginable: unfollow you. You can delegate responsibilities that involve maintaining an active and appealing online presence to said webmaster and leave the hugely important aspect of content and online marketing to them. They will go about their business by writing out status updates, interacting with clients and customers, entering competitions, setting up competitions and involving themselves with market related talks on your various social media platforms. If you have just been blinded by a whole load of science that you've never heard of before, then you should most definitely seek the services of a webmaster, especially considering the future of online advertising is big data and algorithms.

But making the most out of modern day technological devices doesn’t just mean optimising your social media sites and your online presence, it is also means making use of all the apps and programmes out there that assist with the day-to-day running of a business — the Microsoft products that are on offer are an example of this. They have been a staple of businesses, and general computer use, for years now, so you’re more than likely capable of understanding how they work: you get the most out Word every day by using it as a way to draw up important letters; you use Powerpoint to impress during meetings or conferences; and you use Excel to make sure that all the data you need is in a easily accessible place. However, although you may have gotten your head around these programmes and platforms, there are still always going to be things about them that are hard to understand for anybody who isn’t trained to deal with them. Do you know how to do you own data discovery? Do you understand ad-hoc reporting? Do you know how to deal with requests for reporting documents in Excel? If not, fear not: there are services, such as Atlas, that use reporting and analysis software that works seamlessly with Excel and the other Microsoft products. This means that you can stop your workflow from being disrupted by requests as anybody in your organisation can access the information they want, meaning that you can spend more time getting on with your everyday jobs and learning more about the technologies of today.

So, if you’re an owner of a modern day business you should, one, try to learn everything you can about the most cutting-edge technologies, and two, outsource everything you just can’t understand yourself to knowledgeable and professional services.