The hotel industry is brimming with competition right now, so you need to stand out if you want to attract guests to your accommodation. Whether you have a large or small budget, we are offering some helpful tips to help you not just beat the competition, but become the competition.

Refine the Product

If you want to be as successful as Sajan Hansji, you cannot think about opening the hotel’s doors until you have refined your product. Nowadays, people will not book a stay without checking online reviews – and if the initial opinions are less than complimentary then you may as well close your doors. One bad experience can destroy your reputation in an instant, as people will not want to book a hotel that has no hot water, electrics on display or rude members of staff.

Promote the Hotel

It doesn’t matter if you hand out flyers in the street or embark with an online marketing campaign, you must engage with your target audience if you want people to book a hotel with you over a competitor.

What is the hotel’s message? Do you offer value for money or high-end luxury? Are you an all-inclusive or self-catering hotel? Whatever you are, you must convey the message in your hotel’s advertising.

Understand Your Audience

You cannot develop a successful product or market campaign without understanding your audience. So, identify the type of people that might like to stay at your hotel and target your services and marketing to complement their needs.

The Customer Experience

You will undoubtedly want your hotel guests to leave your accommodation with a smile on their face, which is why you must deliver an exceptional guest experience from the moment they walk through the doors. This means catering to their every need, offering helpful advice on facilities and local attractions, and simply providing a welcoming smile as they walk through the doors or pass through the lobby.

Build a Relationship with the Media

The media can help catapult your business before you have welcomed your first guests. Reach out to publications and journalists to promote your new hotel, offering professional photographs, room descriptions and launch dates. This will provide the public with a sneak peak of your hotel, which will encourage people to book a room with you for a future date.

Select the Extras

If you want to provide your guests with more than just a bed and bathroom, you must consider the types of extras you would like to offer to prospective guests, such as an onsite restaurant and bar, spa facilities, a gym, room service, conference facilities and more. Again, consider your target market so you can provide the right services to suit your guests.

Boost Sales with Influencers

People want to stay at the same hotels as celebrities, so reach out to influencers who can help promote your company. Just one snap of a famous figure entering or leaving your hotel could be all it takes to encourage people to pick up the phone of visit your website to book a room.