Linius to demonstrate how its transformative video software can personalise
TV advertising across Cable TV Network
Linius Technologies Limited (ASX: LNU) (Linius) is pleased to announce that it will be demonstrating its patented Linius Video Virtualization Engine™ software at 12:15pm on Friday, 25 November 2016, at the RACV Club, Level 2, 501 Bourke Street, Melbourne.
Linius would like to invite shareholders, associates and media to attend or alternatively, those not in Melbourne are invited to participate in the demonstration via the live webcast, which can be accessed via http://www.linius.com/webcast.
This integrated technology will, for the first time in Australia, demonstrate the delivery of personalised advertising across a cable TV network, bringing Facebook style targeted advertisements to your television. Customising a unique video stream for each audience member unlocks significant new revenue opportunities for content presenters.
The demonstration will provide:
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A technology demonstration showing individuals receiving personalised advertising while watching the same show on Cable TV
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A high-level overview of setting business rules around who sees which ad
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A discussion on the state of advertising in cable TV, and the global market opportunity
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An introduction to Linius’ commercialisation opportunities in this vertical
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For those participating via the live webcast there will be an opportunity to ask questions during the presentation, which Chris Richardson, CEO of Linius, will address on completion of the session
Chris Richardson, Chief Executive Officer of Linius, said:
“We have had strong support in our home market of Australia and I am very excited to be able to demonstrate our truly disruptive software to our local audience of broadcast technologists and executives, as well as shareholders and the Australian public.”
Linius successfully demonstrated the beta release of the Linius Video Virtualization Engine™ at the 2016 International Broadcasting Convention (IBC 2016). To demonstrate its patented software, Linius integrated the Linius Video Virtualization EngineTM with its first showcase partner, Digisoft.tv’s, Iris Workflow software for cable TV operators.
To register your interest to attend Linius’ Live Demonstration on Friday, 25 November, please contact Rachel Gemmell at Bourse Communications at rachel@boursecommunications.com.au or on (03) 9510 8309.
About Linius Technologies Limited
Linius Technologies Limited (ASX: LNU) is a developer of disruptive video technology. Based in Melbourne, Australia, it seeks to apply its lead product — the Linius Video Virtualization Engine™ — throughout the global digital video value chain to cut costs and boost revenues for enterprise customers.
Although potentially applicable throughout the digital video value chain, Linius is currently pursing technology showcase partnerships with three multibillion-dollar industry segments: the transcoding, delivery and personalised advertising markets.
As showcase deployment progresses to confirm the software’s capabilities, Linius will market these achievements to potential partners through the digital video value chain to fast-track commercialisation.
For more information visit: www.linius.com
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