Global media outlets like NewsCompany.com.au have expanded their content publishing business.
News and magazine websites are constantly on the hunt for new content. They need stories. Cut backs in staff numbers in global news bureaus, mean that there are not enough journalists on hand to write the huge volume of new stories that are needed to keep information publications alive in terms of fresh entertaining copy.
New businesses have been created to fill the void. SEO and content marketing businesses provide news and magazine articles to publishers right around the World. In exchange for publication of their content on high quality websites with large traffic numbers, the marketing business' provide ready to publish articles that have one or more commercial links embedded in the text.
That sponsored content, provides useful information and a resource where people can take advantage of the promoted product. It is a win - win - win - win - win - win - win !
* The SEO or marketing business gets space online
* The marketing company placing the content gets a fee for engaging a journalist or writer to create the content
* The business with the link in the article gets new contacts or leads
* The publisher gets high quality unique relevant content
* The publisher is paid to publish the article
* The public get access to useful information to help them in their daily lives
* Google and Bing can index and present the new sponsored content in search results.
The internet has altered the news business. Subcontractors, who have replaced staff job workers now produce vast quantities of content in a new marketing business model.
The evolution of the media business to include SEO and marketing businesses, has seen an expansion of part time and work from home opportunities for bloggers and women with talent who have drive and initiative but are committed to family duties.
People who use Google for search are the winners as there is a far wider range of information online than would be the case if the remaining staff writers had to produce everything.
"Sponsored content is the UBER revolution of the publishing business."
The author.
Greg Rogers is the publisher at NewsCompany.com.au which produces 15 news, magazine and commerce businesses many of which publish selected content provided by media businesses.
Rogers can be reached at ceo@businesses.com.au
Tags
Sponsored content
Native content
Content marketing
Linking services
Contract writers
Content publishing
Publishing opportunities
Part time writers
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