For any type of business, brand image is very important. It is what will attract clients and also determines whether or not they come back to use you, your products or your services again. Due to this, savvy business owners do everything possible to ensure that they maintain a good image, in order to better appeal to their clients. However, there are small things that some businesses do that can end up having a detrimental effect on the way a customer sees them. For instance, some businesses fail to realize that the quality of some of the promotional products on the market can greatly prevent them from reaching new customers. These businesses don’t see their promotional items as an important investment, and are left with cheap products that don’t work, or give a bad impression of the company due to their low quality.

Why you should be cautious with cheap promotional products

It is true that everyone likes it when they get something for free – and for businesses offering promotional items for free this can be a stumbling block. A business owner always looks for ways through which they can minimise their expenditure because it is an aid to higher profits. However, these businesses also need to be aware that they will not gain any profits through new business if the cheap promotional products end up harming their reputation. You need to know whether or not the products that you are about to buy can add any real value to your business. If you talk to any business or marketing consultant, they will tell you that it is important to focus on the larger perspective and the long-term effects of your choices. That’s why your choice of promotional product should not focus solely on its unit price.

Quality associated with your brand

Any seasoned business owner knows that quality is more importance than the price. This is what they want their customers to think, in order to make their business a profitable one. However, some don’t take a second thought when it comes to spending a few dollars less on their promotional products. Taking your brand seriously enough to not put your name on anything but quality products will do much to confirm to your customers and prospective customers that you are a quality outfit. Get it wrong and give them something that falls apart or doesn’t work properly, or just doesn’t look very good will make an association with your business that may be hard to get rid of.

Steering clear from cheap products can protect your image

For example, there has been much in the news about BPA, a chemical present in some cheap promotional items such as plastic cups, bottles and rulers. BPA is a chemical that has proven to be harmful to humans in many different ways, from putting pregnant women at risk from miscarriage, to fertility. Hardly the image you want to put across when you send some promotional items to your customers is it.

In a nutshell, not all cheap promotional products are bad. However, it also is true that many of them are usually very cheap because they may not meet the required standards. In a world where customers are fully aware of their rights and suppliers are facing stiff competition, nobody wants to lose a client just because of the kind of products that they give to them. There is no need to put your business on its way to a total collapse just because you cannot avoid the cheap products that do not represent the real value that everyone wants.