Sydney 10 December 2014. EPiServer Receives Growth Equity Investment from Accel-KKR

Partnership Combines Industry Insight With Visionary Technology to Accelerate Growth

EPiServer, a leading provider of digital marketing and e-commerce solutions, today announced that Accel-KKR (AKKR), a technology-focused private equity firm specialising in software and IT-enabled businesses, has made a majority investment in the company. This investment will enable the company to continue accelerating its growth and market share.

As demand to improve experiences for the omni-channel customer grows, EPiServer has successfully traversed industry challenges by offering the first combined e-commerce and web content management platform that blends marketing and sales processes. Now, as part of the Accel-KKR family, EPiServer will have access to a broader network of industry expertise, which will help it with the next phase of its growth trajectory and so enable it to deliver far reaching benefits for its customers.

In EPiServer, Accel-KKR sees tremendous potential to help leading organisations provide effective customer experiences through the seamless combination of digital marketing and e- commerce. Under new ownership, the company will scale up the investment in sales and marketing, research and development, as well as customer service, to solidify their position as the preferred choice for digital leaders globally.

“Accel-KKR’s strategy to invest in and build leading technology companies to further their success will ensure far reaching benefits for EPiServer customers and partners alike,“ said Martin Henricson, CEO at EPiServer. “This is a perfect next step to ensure that we can continue to execute on our strategic initiatives in all regions. I and the rest of the team at EPiServer are excited to be partnering with such a strong collaborative entity that can help us execute our near and long-term business objectives.”

Terms of the deal were not disclosed.

About EPiServer:

EPiServer connects e-commerce and digital marketing to help businesses create unique customer experiences which generate business results. EPiServer's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.  The EPiServer platform is delivered through an extensive network of over 755 partner companies in 30 countries. EPiServer combines the stability and support of a commercial product with EPiServer World, a thriving developer community of more than 24,000 developers. For more information visit: www.episerver.com

About Accel‐KKR
Accel‐KKR is a technology‐focused private equity firm with over $2.5 billion in assets under management. The firm invests primarily in software and technology‐enabled businesses well positioned for topline and bottom‐line growth. At the core of Accel‐KKR's investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value through the significant resources available through the Accel‐KKR network. Accel‐KKR has a particular focus on buyouts and recapitalizations of family‐owned or closely‐held private companies, going‐private transactions and divisional buyouts of larger companies. It invests across a range of structures, functions as minority or majority investors and commits a wide range of capital – from less than $10 million to over $100 million. The firm has offices in Menlo Park, Atlanta, and London. For more information visit www.accel‐kkr.com.

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