1 March 2014. Before few years, banners were simply considered as a flag or other piece of cloth that bears a logo, slogan, symbol or other message that is being carried in a demonstration or procession or is hung in a public place. But nowadays, banners are designed on the web page as well, as a heading or advertisement in the form of a bar, column or box. These are the web banners that help various businesses and different industrial organizations in promoting their businesses.

Thus, banners are successfully said to be created when it is able to deliver the message appropriately to the respective audience. A successful banner ad is that which recalls the company when the viewers or the audience views the contents displayed in the banner. Like one of the beauty product’s ads of vinyl banner in Brisbane is designed with an utmost care so that the viewers get attracted on its first view itself and they long to use that product. But still, many of the banners fail to do so and as a result it creates banner blindness among the viewers. Banner blindness is a phenomenon in web usability in which a visitor to a website ignores banner like information consciously or subconsciously.

According to a research it was found that, out of 100% viewers, almost 86% of viewers suffer from banner blindness and only 14% of viewers are able to respond or recall the company or the promoted product in the last display ad that they saw. There are several reasons behind this that why people do not respond to their ads. Let us have a brief look on some of the reasons that are responsible for banner ad failure that creates banner blindness:

• Selection of the wrong target audience

• Lack of focus on the need for the potential customers

• Not any kind of call to action that could attract customers

• Lack of emotional connection with the user as well as lack of curiosity factor

• Expressing the boring look and feel from banner presentation

Thus, there are some points that one should take care of while designing banner ads. Whether it is a website banner or a normal one, one need to design banner by paying extra attention towards its design and representation, as the banner ads are the only source from which company would be able to attract maximum viewers and audiences. Thus have a look on following points that will make your task simpler:

• Understand the users and give them what they are looking for. Try to design your banner ad as appealing as possible.

• Select non-traditional as well as memorable places in the whole layout. Majority of the web users spend their time in viewing left half of the page as compared to right half of the page.

• Keep your layout as clutter free as possible. One needs to clean and clear the layout in order to highlight your banner. Too many ads on the pages should be avoided.

• Create a user-centered layout design of your banner ad and design it according to user’s mindset to drag their attention and make them feel more connected to your message.

• Make the ad look like content. This means, design the banners using appropriate graphics and texts which reveals lot of message by just single look. Do not make it more compact and congested.

• Last but not the least; create curiosity about the product through banner ads. Do not fully reveal about the product through ads. Let the viewers use and try them.

Thus, this is how one can avoid banner blindness and can promote their business.

Author’s Bio:

Chris is manager of popular Vinyl Banner Company in Brisbane. He is sharing with us some major points to avoid banner blindness in order to promote business product.