Spirit of Tasmania is encouraging avid adventurers to pack up the car and hit the road in Tasmania with the launch of a free interactive e-guide, Tasmania: On the Road.

Available now until Wednesday 24 August, this exclusive e-guide showcases five tailor-made Tassie driving itineraries and includes inspirational videos, local knowledge, hidden gems and must-do activities to help travellers plan their own Tasmanian driving holiday adventure.

Spirit of Tasmania chief executive officer Bernard Dwyer said the Tasmania: On the Road e-guide would further inspire driving holidays around Tasmania.

“By providing this free, informative and interactive e-guide, travellers can see just how easy it is to plan a unique adventure, pack up the car or campervan, and experience life on the road in Tasmania,” he said.

“From Devonport to Binalong Bay, Bruny Island to Port Arthur, Cradle Mountain to Corinna, our free e-guide shares insights from Tasmanian locals about what you can expect from each unique pocket around the Island state.

“Whether you're taking the kids, pets, surfboard, bicycle or golf clubs, this e-guide will help you create the finest itinerary for your own dream driving holiday.”

Each person who downloads the Tasmania: On the Road e-guide will also enter the draw to win a dream Tasmanian driving holiday package worth more than $8,000. This grand prize includes:

$1,500 Spirit of Tasmania gift voucher $5,000 spending money$1,000 Kathmandu gift card $500 BP petrol voucher$299 GoPro camera